"Tokyo Brand T-Shirts"

2019.6.14 "Tokyo Brand T-Shirts"

With temperatures high since spring and summer arriving early, the Great Demon King, whose personal obsession with statement T-shirts has been growing since last year, is focusing on brands from Tokyo that are making waves.

Direction by SUKEZANE TomokiPhotographs by YAMAGUCHI KenichiStyling by KAWAI KohtaText by HATAKEYAMA SatokoGrooming by ODAI Tokyo

Vol. 45: Tokyo Brand T-Shirts [tóukiou tí:ʃə:rt]

SukezaneOne reason Tokyo brands are gaining international attention is the originality and wit behind their design concepts. T-shirts, in particular, offer a rich variety of graphics and intricate details. For this feature, we've selected T-shirts from up-and-coming, dynamic Tokyo brands, focusing on their unique designs.

For the past few years, the dominant T-shirt silhouette has been slightly loose, with dropped shoulders, longer sleeves, and a wider hem. The T-shirts we've picked this time add further playfulness with features like a slightly narrower chest width and a subtly shorter hem length. The details are also distinctive, with fresh approaches such as innovative pocket designs, tie-dye-effect jersey, and refined comic-book prints.

In summer, the climate often dictates that a T-shirt is the sole statement piece. When that's the case, items with a strong presence are simply more fun to wear. The era of the dress T-shirt—the 'dres-T'—is finally here!

T-shirt ¥21,000 (doublet / STUDIO FABWORK 03-6438-9575) *Other items are the wearer's own.

[Announcement] The next installment, "Great Demon King Editor Tomoki Yusuke's The★Best 7 Vol. 46," will be published on Monday, June 24th, due to system maintenance.

doublet

Layered embroidery on the chest and back adds a three-dimensional effect, while dolman-sleeve-inspired cutting creates a unique silhouette. Designer Masayuki Ino previously designed shoes and accessories for Mihara Yasuhiro...

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NEONSIGN

This oversized T-shirt features a vibrant comic-book print, a key motif of the season, on the chest. The deliberate choice to patch the quality tag on the outside is also...

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doublet

The impact of neon-colored gradient embroidery with fringe bursting forth is immense. The orange hue of the body is also beautiful...

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PORTVEL

The brand concept is "the fusion of heritage and new age." This T-shirt, with a slightly lustrous, soft body and a chest pocket resembling an ID holder, embodies this...

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Children of the discordance

A big T-shirt in a white body, featuring a dynamic crest embroidery on the back. This is often seen in collections by designer Hideaki Shikama...

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WELLDER

The entire back is printed with the recipe for hummus, a paste made from chickpeas, a traditional Middle Eastern food. The strange contrast with the front chest logo, reminiscent of a thrasher style, is...

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WRAPINKNOT

Developed by a knit factory with over 50 years of history, WRAPINKNOT excels in modern interpretations of Japanese-made knitwear. This knitted T-shirt...

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【Spotlight】

doublet
HBNS

SukezaneI believe Tokyo brands truly excel when it comes to incorporating diverse ideas into T-shirts. Among them, these two pieces particularly caught my eye. The doublet print T-shirt comes with paper 3D glasses. While you wouldn't actually wear them...

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