OPENERS

ARAMIS LAB SERIES | STEP 2: Hydration. Boost moisture levels with cleansing and patting!

　

ARAMIS LAB SERIES | STEP 1: Cleansing. Reveal clarity by washing away impurities.

　

ARAMIS LAB SERIES | Master the Lab Series Basic Skincare Kit for the modern man's spring skin.

　

ARAMIS LAB SERIES | Introducing the new Max LS cleanser and lotion, the pinnacle of Aramis Lab Series.

　

VALMONT: The skincare brand beloved by global celebrities arrives at Isetan Shinjuku Men's Building, 1st Floor.

　

MOLTON BROWN | New Fragrance "Mahina," Inspired by Flowers Blooming in the Tropical Paradise of Tahiti

　

FITS | Three New Modern Fragrances Expressing the Current TRUSSARDI

　

P&G: Introducing "h&s for men," a haircare brand focused on scalp stress.

　

ISETAN MEN’S: Skincare brand "Mure Organic" debuts in the Men's Cosmetic section on the 1st floor of the Men's Building.

　

ROHTO | Introducing DeOu, a new brand that cares for sweat, sebum, and dirt, the causes of male body odor.

　

Paul Stuart | Become a man of refined summer fragrance with Paul Stuart Cosmetics.

　

FITS Corporation: Keisuke Honda's first self-produced fragrance.