Introducing a New "Men's Head Spa" Supervised by Charismatic Esthetician Mika Takahashi

With the term "beauty boy" now firmly established, the men's beauty market is vibrant, marked by the emergence of men openly discussing their commitment to grooming and an increase in men's cosmetic features in fashion magazines.

Particularly in haircare, men in their late twenties and beyond show heightened awareness of their hair, leading to increased sales of high-priced shampoos and conditioners for hair loss prevention, as well as other care products. However, the current situation is that everyone is essentially "searching for products that suit them."

The newly launched haircare brand "h&s for men" is packed with technology that comprehensively addresses men's needs, from hair volume enhancement and scalp care to fragrance.

Furthermore, to make the popular "head spa" easily accessible at home, we are newly proposing a "Men's Head Spa" supervised by charismatic esthetician Mika Takahashi, which can be conveniently incorporated into your daily bath time.

A New Type of Haircare Product That Delivers Volume Up Results in a Single Use

The "h&s for men Volume Up Series" haircare products being released this time consist of three items: Medicated Volume Up Shampoo, Medicated Volume Up Conditioner, and Volume Up Tonic.

Focusing on "scalp stress," a contributing factor to men's hair concerns, the active ingredient zinc pyrithione solution, which addresses the root cause, is formulated into the shampoo and conditioner. While removing dirt from the scalp and hair, the active ingredients reach every corner of the scalp, creating a healthy scalp environment and leading to hair with firmness and volume.

Additionally, the Volume Up Tonic is formulated with "Triple Complex," a conditioning ingredient comprising caffeine, niacinamide, and panthenol, carefully selected from over 600 types of anti-aging ingredients. It coats the hair, strengthening it, and provides a noticeable lift from the roots from the very first use.

Free your scalp and yourself from stress with daily hair care and head spa treatments, easily done in the bathroom.

h&s for men
http://www.hs-men.jp/
P&G Customer Service
0120-021327