SHIPS is releasing its first men's skincare product line, "SHIPS GROOMING STANDARD." Designed to fit the modern man's lifestyle, the products aim for simplicity and tangible results. The launch date is February 10, 2021 (Wednesday).

Fashion brand SHIPS has launched its first-ever men's skincare line, "SHIPS GROOMING STANDARD."

In recent years, interest in skincare has grown among men. SHIPS proposes skincare as an extension of fashion.

With the theme "The Essence of Standard, for Your Skin," the products embody the brand's desire to offer skincare as part of a man's wardrobe, much like clothing, from a fashion brand's perspective.

Designed to fit the male lifestyle, the basic steps have been simplified to eliminate any sense of chore, aiming for skincare that is both simple and effective.

The packaging features a refreshing design based on SHIPS' signature brand color, "Midnight Blue," evoking the sea.

The lineup consists of five products: FORM WASH (cleanser), SOAP & BUBBLE NET (cleanser), MIST TONER (toner), GEL LOTION (lotion), and a STARTER SET.

FORM WASH is a pump-foaming cleanser that eliminates the need for lathering, providing a clean wash with fine foam. Considering men's skin, which tends to be oily and rough, it softens the stratum corneum and thoroughly removes excess sebum, leaving the skin healthy and clean.

MIST TONER is a hydrating mist that maintains moisture without a sticky feel. After cleansing, simply spray it over your face and gently pat it in to provide essential hydration. It's perfect not only for morning and evening routines but also for a quick refresh during the day or for post-sun hydration after outdoor activities.

GEL LOTION is a gel-type emulsion with a well-balanced moisture and oil content that absorbs easily into the skin. Its multi-functional design, acting as an all-in-one toner and lotion, provides deeper hydration after using the mist toner.

SOAP & BUBBLE NET is a traditionally crafted bar soap known for its rich lather and inclusion of beauty ingredients, though it typically requires time and effort to lather. This soap balances thorough cleansing of excess sebum with post-wash refreshment and hydration. It comes as a set with a net for creating a fine lather.

The STARTER SET includes a 50g soap, one bubble net, a 28mL mini mist toner, and 40g of gel lotion in a dedicated pouch, offering a trial size perfect for travel. It contains approximately one week's supply.

The fragrance is a gentle herbal citrus blend, based on bergamot and lavender, with added refreshing sweetness from green apple and spearmint, creating a natural scent that blends seamlessly into daily life.