Men's sensitive skin struggles to maintain a balance between oil and moisture. LAB SERIES' "Water RE" series offers a complete range of items covering the three steps of cleansing, hydration, and moisturizing. The release date is Friday, September 18, 2020.

LAB SERIES, a skincare brand, emerged from "Aramis," the world's first men's grooming brand, established in 1964.

New items are now being added to LAB SERIES' long-selling and best-selling toner, "Water Lotion RE."

With the addition of the cleanser "Water Gel Cleanser RE" and the emulsion "Water Emulsion RE," the lineup now addresses the skin concerns of younger generations through a three-step approach.

Men's skin produces about three times more sebum than women's, yet has half the moisture content. Consequently, many men suffer from "dry, damaged skin" affected by dryness.

The three products in the "Water RE" series are formulated with "Hydra2G Technology™," composed of moisturizing ingredients.

This uniquely developed formula instantly draws moisture, which tends to be lacking in men's skin, into the stratum corneum and binds it there. It prevents moisture evaporation and maintains hydration. The "Hydration 3-Step" approach, focused on moisturizing, protects the skin from a negative cycle of dryness.

With its simple three-step process and a light, non-greasy texture favored by men, these skincare items are easy to incorporate into a daily routine.

Water Gel Cleanser RE
A gel facial cleanser that washes away impurities while protecting the skin from dryness. It features a sulfate-free formula that is gentle on the skin. It effectively removes dirt from sweat, sebum, and environmental pollutants while providing a mild cleansing experience that preserves the skin's moisture barrier. With "Hydra2G Technology™," it maintains hydration even after cleansing, preparing the skin perfectly for subsequent moisturizing care.
Volume | 100ml
Price | ¥3,800 (excluding tax)
Release Date | Friday, September 18, 2020

Water Lotion RE
A toner that hydrates and supports lasting moisture in the skin. Its refreshing feel absorbs instantly, delivering moisture to every corner of the stratum corneum. "Hydra2G Technology™" draws moisture into the stratum corneum, protecting the skin from dryness.
Volume | 200ml
Price | ¥4,000 (excluding tax)
Available Now

Water Emulsion RE
An emulsion that fills the stratum corneum with moisture, leading to skin that resists dryness. The final step in skincare is a lightweight, water-like emulsion. "Hydra2G Technology™" instantly saturates the stratum corneum with moisture, repairing and strengthening the skin's moisture barrier for long-lasting hydration. It has a smooth, non-sticky, and light feel. The generous 100ml size is also a plus.
Volume | 100ml
Price | ¥6,100
Release Date | Friday, September 18, 2020