ARAMIS LAB SERIES | STEP 1: Cleansing. Reveal clarity by washing away impurities.
BEAUTY / MEN
February 3, 2015

ARAMIS LAB SERIES | STEP 1: Cleansing. Reveal clarity by washing away impurities.


ARAMIS LAB SERIES│ARAMIS LAB SERIES


The "Lab Series Basic Skincare Kit" will be released on Friday, February 17th.

STEP 1: Cleansing – Wash away impurities for newfound clarity


As the world's number one brand for men's comprehensive cosmetics, Aramis has been a pioneer in men's skincare and grooming, loved in 120 countries worldwide. In particular, the "Lab Series," launched in 1987 with the aim of total men's care, dramatically expanded the importance of men's skincare. It is cherished by a wide range of users, from younger generations struggling with acne to mature individuals concerned about aging.

Text by KAJII Makoto (OPENERS)
Photographs by HARA Emiko




Simply apply to the back of your hand, massage in circles, and rinse. Notice the difference in clarity between your right and left hands!


The "Multi-Action Face Wash" is a facial cleanser with fine scrubs that feel pleasant on the skin, creating a rich, creamy lather. It also softens the skin and beard, making shaving easier. It rinses off cleanly without leaving the skin feeling tight, and continued use leads to a noticeable improvement in skin quality.

Suzuki mentioned that he usually washes his face with soap, followed by toner and face cream or oil. However, he admits that when he's tired from work and can't be bothered, he skips it altogether. He also stated that he dislikes scrub cleansers because they tend to dry out his skin and leave it feeling tight.

ARAMIS LAB SERIES | LAB SERIES BASIC SKINCARE KIT 002

Apply to the back of your hand, massage in circles...




ARAMIS LAB SERIES | LAB SERIES BASIC SKINCARE KIT 003

Notice the difference between your right and left hands.





First, take about 1.5 to 2 cm of "Multi-Action Face Wash" on the back of your right hand, gently massage it in, and then wipe it off. Compared to your left hand, which has nothing applied, you'll be surprised by the brighter, more translucent appearance.

Suzuki, who experienced this, commented: "I was worried that a scrub cleanser might be too harsh for my dry skin, but it turned out to be unfounded. When I actually tried it, I could feel the scrub, but the particles were fine and not irritating. Despite rinsing off cleanly, my skin didn't feel tight, and I could definitely feel that excess oil and dirt had been removed. Contrary to my expectation that 'scrubs = harsh,' I was surprised by how high-quality it was."


ARAMIS BASIC SKINCARE KIT



ARAMIS LAB SERIES
BASIC SKINCARE KIT
Trial set for easy testing. Limited to 200 sets.
Official online shop with free shipping.
Details here







Aramis Customer Service (excluding Saturdays, Sundays, and public holidays)
Tel. 03-5251-3541
www.labseries.co.jp