FITS Corporation: Keisuke Honda's first self-produced fragrance.
BEAUTY / MEN
February 3, 2015

FITS Corporation: Keisuke Honda's first self-produced fragrance.


FITS Corporation|Keisuke Honda's First Produced Fragrance

Keisuke Honda, Leading Japan's National Soccer Team, Produces His First Fragrance


Introducing "Road Diamond by Keisuke Honda"!




The limited edition First Premium version (500 units only) will be available exclusively online on June 13th (Thursday), Mr. Honda's birthday. FITS Corporation and Japan national team player Keisuke Honda have collaborated to launch an original fragrance brand, "Road Diamond by Keisuke Honda." Both the limited First Premium edition, featuring a real diamond, and a standard Eau de Toilette will be released.



Text by KAJII Makoto (OPENERS)




Featuring Real Diamonds!


The match against Australia at Saitama Stadium on Tuesday, June 4th, will be a crucial battle for the Japan national soccer team's qualification for the 2014 Brazil World Cup. A fragrance produced for the first time by Keisuke Honda, a key player on the team, is set to be released.

The First Premium edition includes a 2mm diameter, 0.03 carat diamond chip and a silver plate with Mr. Keisuke Honda's handwritten signature. A card cut in the shape of a diamond is engraved with a serial number, and a certificate from the Gemological Institute of America is included as proof of the diamond's quality.

The scent, produced by Mr. Honda who is committed to being "the best in the world," is full of the essence of "mangosteen," known as the queen of fruits. It exudes powerful energy while a refreshing quality gently envelops the entire fragrance. It is a highly appealing, crisp scent that perfectly embodies Mr. Honda's charm. The top notes are grapefruit, pineapple, and cassis. The middle notes feature the star, mangosteen, along with jasmine, rose, and water lily, before settling into woody and amber undertones.

Keisuke Honda | Fragrance 02




"Road Diamond by Keisuke Honda"
Road Diamond by Keisuke Honda Eau de Parfum (Premium)

Price/Volume/Type: ¥15,750 / 50mL / Eau de Parfum Spray
Release Date: June 13, 2013 (Thursday)

"Road Diamond by Keisuke Honda" Official Website
http://www.leaude-diamond.com/




Keisuke Honda | Fragrance 04



"Road Diamond by Keisuke Honda"
Road Diamond by Keisuke Honda Eau de Toilette

Price/Volume/Type: ¥3,150 / 50mL / Eau de Toilette Spray
Release Date: June 29, 2013 (Saturday)

A crisp, fresh fruity scent that embodies Mr. Honda's charm. This Eau de Toilette is a more casual arrangement of the scent from the limited First Premium edition.




Keisuke Honda | Fragrance 05



"Diamonds, boasting the highest hardness among all materials existing in this world, represent HONDA KEISUKE's 'unyielding will' to continuously challenge for the top, his dazzling brilliance that always captivates people's hearts, and his playing style and demeanor that instantly capture attention."The new brand "Road Diamond by Keisuke Honda," presenting a fresh concept alongside Keisuke Honda, will have its standard Eau de Toilette version available for sale nationwide at fragrance retailers, variety shops, and drugstores starting Saturday, June 29th.

FITS Corporation
Tel. 03-5772-1014
(After June 17, 2013, please call: Tel. 03-6892-1332)
http://www.fits-japan.com/