ISETAN MEN’S: Skincare brand "Mure Organic" debuts in the Men's Cosmetic section on the 1st floor of the Men's Building.
BEAUTY / MEN
February 3, 2015

ISETAN MEN’S: Skincare brand "Mure Organic" debuts in the Men's Cosmetic section on the 1st floor of the Men's Building.


ISETAN MEN’S

Care for your skin while enjoying your daily shave.


New Skincare Line: MÜHLE ORGANIC



For over 60 years, the German wet-shaving brand "MÜHLE" has been dedicated to the "culture" of daily shaving, meticulously refining its designs to produce superior handmade shaving items. While renowned for its handcrafted brushes made with silver tip badger hair and grooming sets, the brand has now introduced its "MÜHLE ORGANIC" skincare line—including a face cream, shaving cream, and after-shave balm—at Isetan Shinjuku Men's Building, 1st Floor, Men's Cosmetics.



Text by KAJII Makoto (OPENERS)




The Latest Skincare for a More Comfortable and Refreshing Wet Shave


Before shaving, gently massage your skin with lather from a badger hair shaving brush, then carefully shave with your favorite razor.
Wet shaving is an act that evokes a special sense of pleasure in men, just by imagining it.

While it's enjoyable to be particular about your tools, MÜHLE also emphasizes the importance of skincare products used in shaving. MÜHLE's skincare products are specially formulated for shaving. Currently available are the "SEA BUCKTHORN" series, suitable for all skin types; the "ALOE VERA" series, for sensitive skin; and the "SANDALWOOD" series, for normal to dry skin.

The ingredients in the skincare products are primarily plant-derived, blended with beeswax and minerals. Use the shaving soap and cream to prepare your skin and beard for wet shaving. Apply the soap with a shaving brush to damp skin after washing, and gently lather. After shaving, the basic skincare routine involves soothing the skin with an after-shave lotion to provide moisture.

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Introducing "MÜHLE ORGANIC" – The Premium Care Series


Yoko Narukawa, buyer for Isetan Shinjuku Men's Accessories, commented: "MÜHLE has been producing handcrafted wet-shaving accessories since 1945. Now, MÜHLE has launched its premium men's care series, 'MÜHLE ORGANIC.' Certified by Germany's BDIH, which awards its seal to 'natural cosmetics' that meet strict standards, this men's skincare line, featuring ingredients like argan oil and extracts from organically grown plants, is highly recommended for men troubled by shaving-related issues."

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Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (Main)
http://www.isetan.co.jp/

MÜHLE
http://www.muehle.jp/