Elevate Your Sauna Experience: SHISEIDO MEN Hosts a Pop-Up Store Themed Around Saunas

SHISEIDO MEN

Limited Edition Collaboration Kit with FreshService

SHISEIDO MEN, the men's series of "SHISEIDO" available in 88 countries and regions worldwide, will launch the "SHISEIDO MEN Sauna Skincare Kit" in collaboration with "FreshService" for a limited time. Pre-orders will begin online on Sunday, December 26th at 10:00 AM, and a pop-up store themed around saunas will be held at Isetan Men's in Shinjuku from Wednesday, January 5th to Tuesday, January 11th, 2022, where the "SHISEIDO MEN Sauna Skincare Set" will be sold in limited quantities.

Text by YANAKA Tomomi

Sauna Goods Featuring Updated Loungewear Designs

"SHISEIDO MEN" is gaining support as a sophisticated skincare line that focuses on the barrier function of men's skin. It offers a range of prestige items that provide confidence and vitality, including the men's version of SHISEIDO's best-selling serum, "Men Ultimune Power Infusing Concentrate," as well as cleansers, lotions, and makeup series such as BB cream.

This time, a "Sauna Skincare Kit" is being released for a limited period. This item includes not only the essentials for skincare when going to a sauna – a cleanser, serum, and lotion to condition the skin – but also collaboration sauna goods from FreshService.

Make Your Sauna Time More Special! SHISEIDO MEN Hosts a Pop-Up Store Themed Around Saunas | SHISEIDO MEN

The "sauna goods" realized through the collaboration with "FreshService," a mobile concept store inspired by a fictional shipping company, consist of a sauna hat, sauna T-shirt, and sauna shorts designed by "FreshService."

These sauna goods were born from the desire of Takayuki Minami, the director of "FreshService," who frequents saunas, to "find a way to further update the design of sauna loungewear."

The sauna T-shirt and shorts set is made from a highly quick-drying and comfortable material, characterized by its simple and minimalist design. They are finished in a style that would be suitable for wearing out on the town.

While many sauna hats feature soft, Nordic-inspired designs, this one has a more masculine aesthetic. Made from a soft and pleasant pile fabric, it is produced in navy, making it easy for men to wear.

Both the "sauna skincare" and "sauna goods" are designed to make your sauna time more special. We highly recommend acquiring these unique items on this occasion.