The fragrance brand "diptyque" has reopened its Isetan Shinjuku store after a renovation, and its Shibuya Scramble Square store has newly opened. Both spaces have been designed with a warm ambiance, allowing visitors to leisurely select their preferred fragrances and candles.

diptyque, a fragrance brand, was founded in 1961 at 34 Boulevard Saint-Germain in Paris, France.

The interior, which was diptyque's first concept store, was said to be filled with objects that enrich daily life, such as fabrics, wallpapers, ethnic items, and cushions.

Since then, diptyque has continued to spread the allure of its fragrances, not only in Paris but around the world, with its motto of Art de Vivre (the art of living).

Japan is no exception, offering a surprising world of scents, excellence, and unpretentious sophistication.

In October 2019, the Isetan Shinjuku store reopened after renovation. This was followed by the new opening of the Shibuya Scramble Square store in November.

The interior is designed to be simple and sophisticated. Light-colored wood, brass, and mirrors create a warm mood, exuding an at-home warmth.

Freely explore the store and discover scents. The spirit of diptyque resides in every detail, from the fragrance candles to the gift wrapping.

On the designed shelves and boards, all the scents of Eau de Toilette and Eau de Parfum are housed in small jars, resembling pots of paint.

For wrapping, three colors of silk paper are used, chosen to match each fragrance. This is one of the details that embodies the Art de Vivre.

Additionally, at the Isetan Shinjuku store, a limited quantity of Eau de Toilette and a set of hand cream and Eau de Toilette are available. These are rare items that can only be obtained here.

It seems you can find the perfect fragrance, whether as a gift or a treat for yourself. Take your time to choose a special scent.

diptyque Isetan Shinjuku
Location | Isetan Shinjuku Store Main Building 1F Fragrance Corner
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Business Hours | Monday-Sunday 10:00-20:00

diptyque Shibuya Scramble Square
Location | Shibuya Scramble Square Shop & Restaurant 6F, within +Q Beauty
2-24-12 Shibuya, Shibuya-ku, Tokyo
Business Hours | Monday-Sunday 10:00-21:00