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Chronograph(283) ZENITH(61) Zenith(16) Online Boutique(1)

Articles about: El Primero

Zenith's Heritage Chronomaster Revival Manufacture Edition | ZENITH

Zenith's Heritage Chronomaster Revival Manufacture Edition | ZENITH

JEWELRY NEWS

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

　

EAT｜Four Seasons Hotel Tokyo at Otemachi From May 11, 2026, Four Se

Sofubi figure of the Kaiju King GODZILLA by YUSUKE HANAI to be released | MEDICOM TOY

Sofubi figure of the Kaiju King GODZILLA by YUSUKE HANAI to be released | MEDICOM TOY

　

MEDICOM TOY Sofubi Yusuke Hanai × Godzilla Illustrator Yusuke Hanai,

The world-acclaimed 3DCG animated film 'Flow' is now available as a figure | MEDICOM TOY

The world-acclaimed 3DCG animated film 'Flow' is now available as a figure | MEDICOM TOY

　

MEDICOM TOY UDF Flow Set in a world devastated by a great flood, cha

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

　

HERGOPOCH × THE BAR | HERGOPOCH × THE BAR Touch Rock "THE BAR,&q

Cartier's "Grand Tour" Collection: A Celebration of Everyday Life

Cartier's "Grand Tour" Collection: A Celebration of Everyday Life

　

Cartier | Cartier Grand Thé Inspired by coffee beans, the "Grand

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

　

LEXUS TZ | Lexus TZ Lexus has globally unveiled the "TZ," a

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

　

MUSIC | MUSIC FOR LIFE TOKYO MOON PLAYLIST 2026.05.08 A quiet, luxurio

Toshio Matsuura | A Roundup of Notable New Releases - May 1st Issue

Toshio Matsuura | A Roundup of Notable New Releases - May 1st Issue

　

MUSIC | MUSIC FOR LIFE TOKYO MOON PLAYLIST 2026.05.01 On a Friday ni

A special six-day course, a collaboration between NARISAWA and Dom Pérignon. Reservations may be difficult to secure...

A special six-day course, a collaboration between NARISAWA and Dom Pérignon. Reservations may be difficult to secure...

　

Dom Pérignon Two-Michelin-starred "NARISAWA" is hosting

Medicom Toy and MOVE INTERACTIVE develop a game themed around BE@RBRICK. A gallery store and cafe also opens! | MEDICOM TOY

Medicom Toy and MOVE INTERACTIVE develop a game themed around BE@RBRICK. A gallery store and cafe also opens! | MEDICOM TOY

　

MEDICOM TOY PC Game "BE@RBRICK HEROES" and Gallery Store Ca

Medicom Toy's e-commerce site relaunches with new deals | MEDICOM TOY

Medicom Toy's e-commerce site relaunches with new deals | MEDICOM TOY

　

MEDICOM TOY Get a ¥1,000 OFF coupon on the EC site. To commemorate t

The Art of Silk: A project connecting the tradition of silk scarves to the present day.

The Art of Silk: A project connecting the tradition of silk scarves to the present day.

　

GUCCI | The Art of Silk Gucci's "The Art of Silk" project, w

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News Board

Recommended for Golden Week. Experience a transformation from 'scary' to 'amazing' at Nifrel's new zone, 'Dokunifurelu'.

RAH GENESIS Kamen Rider GAV Poping Miform

MAFEX HOMELANDER Finale Ver.

MAFEX WILLIAM "BILLY" BUTCHER TEMP V24 Ver.

MAFEX ARMORED BATMAN Ver.1.5

Recommended for Golden Week. Experience a transformation from 'scary' to 'amazing' at Nifrel's new zone, 'Dokunifurelu'.

Ranking

All Fashion Beauty Car Watch & Jewelry Design Lounge Newsboard

ASTIER de VILLATTE | A Collaboration with Setsuko, Wife of Painter Balthus

ASTIER de VILLATTE | A Collaboration with Setsuko, Wife of Painter Balthus

　

ASTIER de VILLATTE | Setsuko Klossowska de Rola, the esteemed wife of

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

　

LEXUS TZ | Lexus TZ Lexus has globally unveiled the "TZ," a

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

　

MUSIC | MUSIC FOR LIFE TOKYO MOON PLAYLIST 2026.05.08 A quiet, luxurio

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

　

EAT｜Four Seasons Hotel Tokyo at Otemachi From May 11, 2026, Four Se

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

　

HERGOPOCH × THE BAR | HERGOPOCH × THE BAR Touch Rock "THE BAR,&q

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

HERGOPOCH × THE BAR Bespoke Bags That Mature With Their Owner

　

HERGOPOCH × THE BAR | HERGOPOCH × THE BAR Touch Rock "THE BAR,&q

The Art of Silk: A project connecting the tradition of silk scarves to the present day.

The Art of Silk: A project connecting the tradition of silk scarves to the present day.

　

GUCCI | The Art of Silk Gucci's "The Art of Silk" project, w

UNITED ARROWS | Buyer's Picks | Clothes That Move the Heart

UNITED ARROWS | Buyer's Picks | Clothes That Move the Heart

　

UNITED ARROWS | Shoji Uchiyama, Buyer, UNITED ARROWS. Clothes That Mov

Chinatsu Wakatsuki's New Brand WCJ: A Serious Commitment to Craftsmanship

　

Talent Wakatsuki Chinatsu launched "WC" in her mid-twenties,

HANKYU MEN’S TOKYO | "Cool Biz Seminar" Hosted by Exclusive Stylist Mitsuhiro Nishigamine

HANKYU MEN’S TOKYO | "Cool Biz Seminar" Hosted by Exclusive Stylist Mitsuhiro Nishigamine

　

HANKYU MEN’S TOKYO | Hankyu Men's Tokyo Hankyu Men's Tokyo Presents Co

Dunhill Releases New Fragrance Collection DRIVEN | dunhill

Dunhill Releases New Fragrance Collection DRIVEN | dunhill

　

The latest fragrance collection, "DRIVEN," arrives in two sc

TO THE SCENE | Six scents now available! Charity perfumes featuring art by international celebrities

TO THE SCENE | Six scents now available! Charity perfumes featuring art by international celebrities

　

TO THE SCENE | Six Scents to Make a Difference: Charity Fragrances Fea

Tacit, a subtly diffused fragrance, is born | Aesop

Tacit, a subtly diffused fragrance, is born | Aesop

　

Aēsop | An Interview with the Perfumer and Development Team: Introduci

POLA: Elevate Your Presence. Introducing B.A MEN for Mature Skin.

POLA: Elevate Your Presence. Introducing B.A MEN for Mature Skin.

　

POLA: Skincare That Elevates the Modern Man. Men's Skincare Born from

Series: Michiko Fujiwara, November 2013 | Rosemary: So Versatile!

Series: Michiko Fujiwara, November 2013 | Rosemary: So Versatile!

　

November 2013 | Beyond the Kitchen: Harnessing Herbs for Daily Life wi

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

Lexus Unveils World Premiere of Three-Row BEV SUV Slated for Winter Release

　

LEXUS TZ | Lexus TZ Lexus has globally unveiled the "TZ," a

Test Drive: The Lexus LS600h | LEXUS

Test Drive: The Lexus LS600h | LEXUS

　

Lexus LS 600h | Test Drive of the Significantly Minor-Changed Lexus LS

Two connoisseurs discuss their choice: the X-TRAIL. The true value of a genuine SUV that blends toughness with elegance.

Two connoisseurs discuss their choice: the X-TRAIL. The true value of a genuine SUV that blends toughness with elegance.

Presented by NISSAN

While SUVs that prioritize design are becoming more common, the Nissan

10 Mercedes-Benz Classics We Want to Drive Now | Mercedes-Benz

10 Mercedes-Benz Classics We Want to Drive Now | Mercedes-Benz

　

With the advent of CASE (Connected, Autonomous, Shared, Electric), the

Inside Ferrari's In-House Design: The Source of Its Power

Inside Ferrari's In-House Design: The Source of Its Power

　

FERRARI DESIGN. CREATIVE JOURNEYS 2010-2025 The exhibition "Ferr

The true functional beauty honed by use in the field. Diver’s watch brand “DOXA” arrives in Japan.

　

DOXA | Doxa DOXA, a long-established Swiss dive watch brand, has en

The “CODE 11.59 by Audemars Piguet” collection, crafted exclusively for Japan and launching here first.

The “CODE 11.59 by Audemars Piguet” collection, crafted exclusively for Japan and launching here first.

　

AUDEMARS PIGUET | Audemars Piguet CODE 11.59 Audemars Piguet will r

A new way to travel, liberated by lightness and color.

A new way to travel, liberated by lightness and color.

Presented by VACHERON CONSTANTIN

Vacheron Constantin | Overseas Dual Time Cardinal Points Launched a

Cartier's "Grand Tour" Collection: A Celebration of Everyday Life

Cartier's "Grand Tour" Collection: A Celebration of Everyday Life

　

Cartier | Cartier Grand Thé Inspired by coffee beans, the "Grand

Independent watchmaker “Laurent Ferrier.” For those seeking future value, consider these timepieces.｜ Laurent Ferrier

Independent watchmaker “Laurent Ferrier.” For those seeking future value, consider these timepieces.｜ Laurent Ferrier

　

Swiss luxury watch maison Laurent Ferrier has unveiled its 2022 new re

ASTIER de VILLATTE | A Collaboration with Setsuko, Wife of Painter Balthus

ASTIER de VILLATTE | A Collaboration with Setsuko, Wife of Painter Balthus

　

ASTIER de VILLATTE | Setsuko Klossowska de Rola, the esteemed wife of

Sofubi figure of the Kaiju King GODZILLA by YUSUKE HANAI to be released | MEDICOM TOY

Sofubi figure of the Kaiju King GODZILLA by YUSUKE HANAI to be released | MEDICOM TOY

　

MEDICOM TOY Sofubi Yusuke Hanai × Godzilla Illustrator Yusuke Hanai,

Medicom Toy's e-commerce site relaunches with new deals | MEDICOM TOY

Medicom Toy's e-commerce site relaunches with new deals | MEDICOM TOY

　

MEDICOM TOY Get a ¥1,000 OFF coupon on the EC site. To commemorate t

The world-acclaimed 3DCG animated film 'Flow' is now available as a figure | MEDICOM TOY

The world-acclaimed 3DCG animated film 'Flow' is now available as a figure | MEDICOM TOY

　

MEDICOM TOY UDF Flow Set in a world devastated by a great flood, cha

Homes as recovery devices, designed for ultimate well-being.

Homes as recovery devices, designed for ultimate well-being.

　

THE GRANDUO Walk five minutes from Futako-Tamagawa Station towa

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

Toshio Matsuura | A Curated Selection of Notable New Tracks - May 8th Issue

　

MUSIC | MUSIC FOR LIFE TOKYO MOON PLAYLIST 2026.05.08 A quiet, luxurio

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

Savoring 'Early Summer in France' at Four Seasons Hotel Tokyo at Otemachi

　

EAT｜Four Seasons Hotel Tokyo at Otemachi From May 11, 2026, Four Se

A special journey to Toyama, a seafood paradise where a renowned fishing port meets a vibrant city, capturing the attention of gourmands worldwide.

A special journey to Toyama, a seafood paradise where a renowned fishing port meets a vibrant city, capturing the attention of gourmands worldwide.

　

TRAVEL | TOYAMA Did you know that Toyama City was selected as one of

Toshio Matsuura | A Roundup of Notable New Releases - May 1st Issue

Toshio Matsuura | A Roundup of Notable New Releases - May 1st Issue

　

MUSIC | MUSIC FOR LIFE TOKYO MOON PLAYLIST 2026.05.01 On a Friday ni

Discover 'Amano-itadaki,' Miyazaki's supreme karasumi, before the world catches on.

Discover 'Amano-itadaki,' Miyazaki's supreme karasumi, before the world catches on.

　

LOUNGE EAT | AMANOTAKARA Karasumi, one of Japan's three great delicaci

Recommended for Golden Week. Experience a transformation from 'scary' to 'amazing' at Nifrel's new zone, 'Dokunifurelu'.

Recommended for Golden Week. Experience a transformation from 'scary' to 'amazing' at Nifrel's new zone, 'Dokunifurelu'.

　

For a Golden Week outing that seeks a slightly unusual experience, the

MAFEX ARMORED BATMAN Ver.1.5

MAFEX ARMORED BATMAN Ver.1.5

　

Achieving both the ultimate form and outstanding range of motion! The

RAH GENESIS Kamen Rider GAV Poping Miform

RAH GENESIS Kamen Rider GAV Poping Miform

　

What will you do? Will you have nothing more to do with dark confectio

MAFEX HOMELANDER Finale Ver.

MAFEX HOMELANDER Finale Ver.

　

Achieving both the ultimate form and outstanding range of motion! The

MAFEX WILLIAM "BILLY" BUTCHER TEMP V24 Ver.

MAFEX WILLIAM "BILLY" BUTCHER TEMP V24 Ver.

　

Achieving both the ultimate form and outstanding range of motion! The

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