BROSH POMADE Unscented: Perfect for Business and Beyond

BROSH POMADE

BROSH POMADE UNSCENTED

An unscented version of the Japanese-made pomade "BROSH" has arrived. It allows for firm hair setting and hold without concern in business settings.

Text by Kosaku Waseda (OPENERS)

The same setting and holding power, with enhanced everyday usability.

BROSH pomades are entirely Japan-made, from their ingredients to their packaging. Their high quality, derived from carefully selected raw materials, has earned them a wide user base due to their ease of use.

Developed in collaboration with two major barber shops—MR.BROTHERS CUT CLUB, a popular shop in Tokyo, and BarberShop Apache, a legendary establishment in Asahikawa, Hokkaido—it quickly permeated the Japanese pomade scene.

Now, the unscented pomade "BROSH POMADE UNSCENTED" has been released. It's ideal not only for business settings where fragrance might be a concern, but also for those who regularly wear perfume, offering peace of mind when styling.

The packaging design, as with the other lineups, was handled by AOI of RUM ART WORKS. Taking inspiration from businessmen, the design playfully modifies the owl motif to a business style carrying a briefcase.

Simultaneously, an Afro Comb, perfect for lifting and styling the front hair in styles like the pompadour, has also been released. This comb features the kanji characters "梟整髪油同盟" (Fukurou Seihatsuyu Dōmei), meaning "Owl Hair Styling Alliance," with an owl motif.

As spring and the new fiscal year arrive, it's time to refine our appearance and approach with renewed energy.