SINN PURETE, a brand known for its "mindful beauty" concept and mindfulness-inspired items, introduces a new collection of base makeup. This line envelops the skin with carefully selected beauty ingredients, achieving a finish full of radiance and firmness.

The base makeup series from SINN PURETE, long cherished by lovers of natural makeup, has been fully renewed to better embody the "mindful beauty" concept. It offers a comfortable application, described as "pursuing the ultimate texture," and a beautiful finish that makes you want to keep looking at your skin.

The Ambitious Beauty Serum Foundation aims to naturally cover fatigue and skin imperfections while maintaining a hydrated, translucent condition, much like skin right after skincare. Its hybrid natural formula, blending science and organic ingredients, features star extract (saponin, seawater, glycerin) with retinol-like skincare effects, three types of traditional Japanese herbal extracts (licorice root extract, gentian root extract, mulberry root bark extract), organic plant extracts (olive fruit oil, French lavender extract, damask rose flower extract, plum fruit extract), and LipoFullerene (fullerene, squalane). These carefully selected beauty ingredients work to keep skin healthy even while wearing makeup.

The foundation prioritizes coverage that is light yet effective, with color pigments refined to the utmost. Furthermore, plate-shaped powders that adhere seamlessly to the skin capture light from all angles, creating a beautiful radiance and a finish that looks like naturally beautiful bare skin.

The texture, developed with a pursuit of ultimate feel, combines rich oils like macadamia seed oil with lighter oils such as coconut oil (caprylic/capric coconut alkyl) in a 1:5 ratio. The 100% plant-derived oils create a sensation that glides smoothly over the skin, enveloping it gently all day long.

To guide you into your daytime "doing mode," the fragrance opens with light, feminine, and delicate notes of bergamot and rosemary. Moving through the middle notes of lavender, geranium, and jasmine, the base notes of woody and musk create a sweet, strong contrast, adding depth to your expression. It's a mysterious scent, like getting lost in a fantastical garden. Throughout your makeup application, you can enjoy the dramatic aromatic experience that is a hallmark of SINN PURETE.

Launching alongside the foundation are the Feather Touching Clarity Powder and the Stunning Mindful Brush for finishing. Like the foundation, the powder is rich in beauty ingredients such as star extract (saponin, seawater, glycerin), traditional Japanese herbal extracts (licorice root extract, gentian root extract, mulberry root bark extract), and organic plant extracts (olive fruit oil, French lavender extract, damask rose flower extract, plum fruit extract). Although the powder itself is silky smooth, it melts with body heat upon application, blending in moistly to create a translucent, radiant complexion.

The brush is a collaboration with Chikuhodo, a long-established maker of Kumano brushes. Containing corn-derived fibers, it offers an exquisite feel and finish comparable to natural animal hair, despite being animal-free. The softness of the bristles, felt the moment they touch the skin, along with the density of the tips, curve, length, and spread, all attest to its high level of craftsmanship. While the powder comes with its own puff, using the brush is recommended for a softer, more natural finish.

These two products require no difficult techniques yet create a polished, beautiful complexion, while the feeling of skin being protected by beauty ingredients lasts for hours. They are poised to become essential new staples, especially for the dry autumn and winter seasons.

Ambitious Beauty Serum Foundation, Available in 2 Shades
Volume | 30g
Price | ¥6,600 (tax included)
99.6% Naturally Derived Ingredients, 72.9% Beauty Ingredients

Feather Touching Clarity Powder, Available in 1 Shade
Volume | 13g
Price | ¥5,500 (tax included)
64.1% Naturally Derived Ingredients

Stunning Mindful Brush
Price | ¥5,900 (tax included)