Giugiaro's Masterpiece 'White Mountaineering' Bespoke Edition Sells 700 Units | SEIKO
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The World's First Analog Quartz Chronograph by Master Designer Giugiaro
Reimagined as a Special Edition by White Mountaineering
Giorgetto Giugiaro, the Italian master of automotive and industrial design. A special edition of the chronograph masterpiece he designed for SEIKO in 1983 is now available. This model, featuring a color scheme by Tokyo's leading fashion brand "White Mountaineering," is a limited release.
Text by Hirumax
A Special Edition Fusing Fashion and Timekeeping
Volkswagen Golf Mk1, Passat, Scirocco, Maserati Bora, Merak, Lancia Thema, Delta, Lotus Esprit, and more. For those who grew up in the supercar era of the 1970s, these are the names of many memorable cars. The designer behind these automotive icons was the Italian master, Giorgetto Giugiaro.
The SEIKO × GIUGIARO DESIGN collaboration debuted in 1983 with the world's first analog quartz chronograph (a digital model was also released simultaneously). Until then, watches were predominantly conventional round designs, but Giugiaro's adoption of an asymmetrical layout, among other innovations, dramatically altered the established norms of watchmaking, making it a legendary model. Late last year, a contemporary take featuring five new colorways was released as a limited edition, generating considerable buzz.
The latest release is a limited edition model color-coordinated by "White Mountaineering", a leading fashion brand from Tokyo.
Founded in 2006 by designer Yosuke Aizawa, White Mountaineering is a fashion brand whose concept is "The field in which to wear clothes is all outdoors." It is known for its unique approach to product creation, integrating design, practicality, and technology into a single form, with a steadfast commitment to its own manufacturing principles.
Logo and Serial Number Engraved on the Case Back
A special box featuring the "White Mountaineering" logo.
The case back is engraved with the logo mark and serial number.
SEIKO × GIUGIARO DESIGN white mountaineering Special Edition
Case: Stainless steel (black hard coating)
Diameter: 40.8mm
Movement: Analog quartz
Bracelet: Stainless steel
Functions: Chronograph (1/5 sec. measurement, 60-min counter), Bi-directional rotating bezel
Water Resistance: Daily life enhanced water resistance (10 bar)
Limited Production: 700 units
Price: ¥34,560
Release Date: Scheduled for July 10
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