Xiaomi's smart lifestyle brand "Mijia" makes its Japan debut! Xiaomi Japan launches the "Mijia Quick-Dry Ionic Hair Dryer" on November 21 (Friday).
Prevent winter dryness and tangles while you sleep! Introducing the "Beautiful Hair Pillow" that suppresses static electricity as the dry season arrives. Protects hair from friction damage during sleep, which easily occurs in humidity below 20%, maintaining shine until morning.
Designed by architect Kazuyo Sejima. Composer Keichiro Shibuya creates a sound installation. Flagship
The new product, which sold out in its Rakuten presale and won a ranking award*1, is now officially launching. Introducing "ReWEAR," a revolutionary fabric revitalizer that uses the power of enzymes to restore your clothes*2.
A summer-exclusive limited edition debuts from the renewed YOLU! Body soap & hair oil also added. Inspired by non-alcoholic cocktails that color summer nights, the "Mocktail Night Series" launches May 28th.
Refreshing and perfect for summer! MARO17 introduces a new medicated deodorant body mist and an all-in-one shampoo.
SHEGLAM's best-selling series, "Color Bloom Liquid Blush," surpasses a cumulative total of 22 million units sold!
Japan's No. 1 selling cherry blossom haircare*! YOLU's highly popular spring limited edition, inspired by the night cherry blossoms, now features its first-ever body soap and bath tablets! The "Sakura Night Series" launches November 27th.
October 10th is Eye Care Day: One in two women aged 20-40 didn't know some eye drops can be used with colored contact lenses and others cannot! The top concern for contact lens wearers is dry eyes.
Limited Edition: From Dr.SYUWAN, for skin that has endured the intense heat! To care for dry pores and dullness*1 caused by UV damage, a "30% More Microbubble VC Serum*2" offering great value with generous application will be available on November 1st.
