Xiaomi's smart lifestyle brand "Mijia" makes its Japan debut! Xiaomi Japan launches the "Mijia Quick-Dry Ionic Hair Dryer" on November 21 (Friday).
NEWSBOARD / BEAUTY
February 3, 2026

Xiaomi's smart lifestyle brand "Mijia" makes its Japan debut! Xiaomi Japan launches the "Mijia Quick-Dry Ionic Hair Dryer" on November 21 (Friday).

Xiaomi is launching its smart lifestyle brand "Mijia" in the Japanese market for the first time. The first product to arrive in Japan, the "Mijia Ionic Hair Dryer," was released on Friday, November 21, 2025.

About Mijia
Mijia, with its concept of "making life smarter and more comfortable," is a core Xiaomi brand that offers a smart home experience through its home appliances and lifestyle products. Since its launch in 2016, it has introduced a diverse range of products, including air purifiers, robot vacuum cleaners, and rice cookers, gaining popularity for its sophisticated design and reliable quality.
The "Mijia Ionic Hair Dryer," the first product to be introduced to the Japanese market, combines the functionality expected of a smart lifestyle brand with a simple yet premium design.

Product Features of the Mijia Ionic Hair Dryer

Powerful airflow for quick drying. Equipped with a high-performance motor capable of up to 110,000 rpm, it dries hair speedily with its powerful airflow. The unique airflow design delivers air evenly from the roots to the tips, allowing for drying in approximately 3 minutes even for medium-length hair.*1
High-concentration negative ions for moisture and shine. The released high-concentration negative ions suppress static electricity, reducing frizz and dryness with each use. It achieves a naturally smooth finish with well-managed hair.*2
Automatic temperature monitoring prevents heat damage. A temperature sensor detects the temperature 100 times per second, maintaining an optimal surface temperature for hair and preventing damage from overheating.
Eight airflow modes for personalized drying. By combining two levels of airflow speed with four temperature settings (cool air / warm air levels 1-3), you can choose from a total of eight modes for optimal drying.
Lightweight and compact design. Weighing approximately 400g, it is easy to hold and convenient for travel or business trips. The overall weight distribution is well-balanced, reducing arm fatigue even during prolonged use.

*1 3 minutes: Based on testing with 38 subjects in a laboratory using the most powerful warm air mode, with drying performed according to individual preference. Hair of short to shoulder length was dried in an average of approximately 3 minutes. This is test data from the manufacturer. Results may vary depending on hair type and usage environment.
*2 Reduces hair frizz: Minimizes hair frizz by reducing static electricity. Results may vary depending on temperature, humidity, and hair type.

 

Mijia Ionic Hair Dryer Specifications Overview

 

Sales Information for the Mijia Ionic Hair Dryer

Estimated retail price: 5,980 yen (tax included)
Release date: Sequential release starting Friday, November 21, 2025
Sales channels:
Direct stores: Xiaomi Store (all locations)
Online:
Official Xiaomi website (mi.com) / Official Xiaomi Rakuten Ichiba Store / Amazon
Xiaomi Japan Official TikTok Shop
Early Bird Campaign
Campaign period: Friday, November 21, 2025 - Sunday, December 7, 2025
Campaign price: 5,480 yen
Eligible channels: All sales channels

Contact Information

Xiaomi Japan PR Office
Tel. 03-6821-7863
https://www.mi.com/jp/