A summer-exclusive limited edition debuts from the renewed YOLU! Body soap & hair oil also added. Inspired by non-alcoholic cocktails that color summer nights, the "Mocktail Night Series" launches May 28th.
NEWSBOARD / BEAUTY
June 17, 2025

A summer-exclusive limited edition debuts from the renewed YOLU! Body soap & hair oil also added. Inspired by non-alcoholic cocktails that color summer nights, the "Mocktail Night Series" launches May 28th.

Formulated with added UV care ingredients and a refreshing, fruity aromatic fragrance.

I-ne Co., Ltd. (Headquarters: Osaka City, Chuo Ward) is launching the summer-exclusive "Mocktail Night Series" from its nighttime beauty brand "YOLU (Yoru)". Available in limited quantities nationwide at variety stores and drugstores (excluding some locations) starting May 28, 2025 (Wednesday). Additionally, available in limited quantities on the official online store and major e-commerce platforms starting May 30, 2025 (Friday).
Special Page:https://yolu.jp/special/25summer/
Video URL:https://youtu.be/LbeqTtJONH8

Product Features
1. A tranquil moment with fragrances inspired by mocktails that color summer nights.
A refreshing and fruity aromatic fragrance perfect for a relaxing summer night, inspired by popular mocktail recipes. Each type features a distinct scent.
Calm Night Series: Orange Blossom Scent
Relax Night Series: Lime Summer Mojito Scent
Deep Night Series: Vermouth Cassis Scent

2. Added serum ingredients to protect hair and scalp from dryness caused by UV rays and provide moisture.

Commonly formulated for Hair & Body
Fruit-derived ingredients inspired by mocktails that color summer nights.
Contains moisturizing ingredients derived from the main fruits of each mocktail. Provides moisture to hair and scalp, which can become dry from harsh summer UV rays.
Calm Night Series: Bitter Orange Blossom Oil*1
Relax Night Series: Lime Juice*2
Deep Night Series: Blackcurrant Fruit Extract*3
*1-3 Moisturizing ingredients

Formulated for Hair Care
Bioflavonoids*4 to care for hair dryness damage from UV rays.
Contains moisturizing ingredients derived from Yerba Santa, a North American plant known as a sacred herb, rich in special polyphenols. It moisturizes hair and addresses dryness and frizz caused by UV damage sustained during the day.
*4 Moisturizing ingredient

Formulated for Body Care
Pancratium Extract*5 to care for skin dryness caused by UV rays.
Contains moisturizing ingredients derived from plants that grow wild on sandy beaches in regions like Greece, possessing a vitality that endures harsh summer conditions.
Provides moisture to the skin and addresses dryness caused by UV damage sustained during the day.
*5 Pancratium Maritimum Extract (Moisturizing ingredient)

3. Limited edition packaging featuring YOLU's signature gradation, inspired by mocktails.
The design of the Mocktail Night Series abstractly and graphically expresses illustrations inspired by cocktail glasses. It evokes the changing colors of the summer evening sky as time flows, and the shadows cast by cocktail glasses in the sunlight.

Mocktail Image
Mocktail x Product Image
 

Concept of the "Mocktail Night Series"
Mocktails that color summer nights.
Spend a tranquil summer night moment, as if enjoying a mocktail at the end of the day.
In seasons of restless nights, embrace a refreshing scent for a sense of lightness and peace.

Sustainability Initiatives
YOLU contributes to achieving "SDGs Goal 12: Responsible Consumption and Production," "SDGs Goal 13: Climate Action," and "SDGs Goal 15: Life on Land" by using biomass PET, an environmentally friendly material, for its main bottle containers, and FSC-certified paper for its paper boxes, set boxes, and sachet set bases.

Product Overview
Yoru Mocktail Calm Night Repair Shampoo, Treatment, Gel Hair Mask, Hair Oil, Booster Hair Mist
Volume/Price: Shampoo: 440mL, Treatment: 440g / ¥1,540 (tax included) each
Gel Hair Mask: 145g / ¥1,540 (tax included) Hair Oil: 80mL / ¥1,540 (tax included)
Booster Hair Mist: 200mL / ¥1,540 (tax included)

Yoru Mocktail Relax Night Repair Shampoo, Treatment, Gel Hair Mask, Hair Oil
Volume/Price: Shampoo: 440mL, Treatment: 440g / ¥1,540 (tax included) each
Gel Hair Mask: 145g / ¥1,540 (tax included) Hair Oil: 80mL / ¥1,540 (tax included)

Yoru Mocktail Deep Night Repair Shampoo, Treatment, Balm Hair Mask, Hair Oil
Volume/Price: Shampoo: 400mL, Treatment: 400g / ¥1,650 (tax included) each
Balm Hair Mask: 145g / ¥1,650 (tax included) Hair Oil: 80mL / ¥1,650 (tax included) each

*Single bottles of shampoo and treatment are available only on the official online store and e-commerce sites.

Yoru Mocktail Calm Night Care Body Soap
Yoru Mocktail Relax Night Care Body Soap
Volume/Price:
440mL each / ¥1,100 (tax included)
Calm Night: Leaves skin moisturized and smooth.
Relax Night: Removes dullness*1 for clear, radiant skin*2.
*1 Refers to old keratin and dirt. *2 Refers to skin with a refined texture after dirt removal.

Yoru Mocktail Calm Night Repair Hair Care Set
Yoru Mocktail Relax Night Repair Hair Care Set
Price: ¥3,080 (tax included) each

Yoru Mocktail Deep Night Repair Hair Care Set
Price: ¥3,300 (tax included)

*Set products are available only in stores.

Release Date / Distribution
Scheduled for sale from May 28, 2025 (Wednesday): Nationwide variety stores, drugstores (excluding some locations).
Scheduled for sale from May 30, 2025 (Friday): Official online store, e-commerce sites (Rakuten Ichiba, Amazon, Yahoo! Shopping, Qoo10, ZOZOTOWN, au PAY Market).

*Single bottles of shampoo and treatment are available only on the official online store and e-commerce sites.
*Set products are available only in stores.

 
Special Site Image

Mocktail Night Series Special Site
This special site introduces the product features and campaign information of the Mocktail Night Series. In the exclusive "Healing Mocktail Bar" content, you can find a mocktail that perfectly suits your mood.
URL:https://yolu.jp/special/25summer/

YOLU
Beauty created during the night.
The less busy you are, the shorter your nighttime.
Transform the limited time before and during sleep
into deep, rich beauty time,
purifying your senses overnight.
Wake up feeling more refreshed and lighter.
With self-care that awakens your beauty,
become more radiant and beautiful.

Nighttime Beauty Brand
YOLU
https://yolu.jp/?rls

 
Contact Information

Inquiries from individual customers
https://i-ne.co.jp/contact/