The new product, which sold out in its Rakuten presale and won a ranking award*1, is now officially launching. Introducing "ReWEAR," a revolutionary fabric revitalizer that uses the power of enzymes to restore your clothes*2.
I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka) is launching its new recycled fabric care brand, "ReWEAR".
The brand will be available on ZOZOTOWN starting Friday, February 14, 2025, and on Yahoo! Shopping and auPAY Market starting Tuesday, April 1.
The brand will be available on ZOZOTOWN starting Friday, February 14, 2025, and on Yahoo! Shopping and auPAY Market starting Tuesday, April 1.
*1 Pre-orders began on Rakuten Ichiba on January 10, 2025, selling out on February 12. Pre-orders are currently being accepted on Rakuten Ichiba (as of February 13). Rakuten Ichiba Weekly Ranking: Detergents, Fabric Softeners, and Cleaners > Others, updated February 5, 2025 (ranking period: January 22-February 2). Rakuten Ichiba Daily Ranking: Daily Consumables, updated January 30, 2025 (ranking period: January 29).
Rakuten Ichiba Weekly Ranking: Detergents, Fabric Softeners, and Cleaners > Others, updated February 5, 2025 (ranking period: January 22-February 2). Rakuten Ichiba Daily Ranking: Daily Consumables, updated January 30, 2025 (ranking period: January 29).
updated January 30, 2025 (ranking period: January 29).
*2 Removes pilling and fuzz. Verified through multiple washes of cotton garments in a laboratory setting. Applicable to items containing plant-derived fibers such as cotton and linen, but effectiveness may vary depending on garment material and is not guaranteed for all fibers.
Applicable to items containing plant-derived fibers such as cotton and linen, but effectiveness may vary depending on garment material and is not guaranteed for all fibers.
Development Background
In recent years, the supply of clothing has been increasing. In Japan, while 798,000 tons of clothing are supplied annually, 731,000 tons are discarded.
Of this, 470,000 tons are disposed of as waste.
This is likely due to changes in the market environment, where intensifying price competition has made individual garments cheaper year by year, and a diversification of values and lifestyles that encourage enjoying various styles in short cycles.
The issue of clothing disposal is not limited to Japan but is a global challenge. According to the Ministry of the Environment, "Wearing clothes for one year longer than currently can lead to a reduction in waste by over 40,000 tons nationwide."
According to the Ministry of the Environment, "Wearing clothes for one year longer than currently can lead to a reduction in waste by over 40,000 tons nationwide."
Initiatives and awareness campaigns for sustainable fashion, considering environmental impact, have been rapidly expanding in recent years*1.
Initiatives and awareness campaigns for sustainable fashion, considering environmental impact, have been rapidly expanding in recent years*1.
*1 Source: Ministry of the Environment website (https://www.env.go.jp/policy/sustainable_fashion/).
Therefore, the recycled fabric care brand "ReWEAR" has developed a new fabric softener from the perspective of "using clothes with care for a long time."
In addition to the primary functions of conventional fabric softeners, it focuses on "care that allows clothes to be worn for a long time" from a long-term perspective.
It focuses on "care that allows clothes to be worn for a long time" from a long-term perspective.
Furthermore, a survey on "Clothing/Clothing Care*2" conducted by our company revealed that nearly half of respondents "give up on wearing clothes they want to wear or compromise" due to damage to their clothes or worry about it.
Nearly half of respondents "give up on wearing clothes they want to wear or compromise" due to damage to their clothes or worry about it.
"ReWEAR" aims to revitalize clothes with every wash, create a world where people can enjoy their favorite clothes without hesitation,
and enrich people's lives and the global environment.
*2 Survey conducted by I-ne (Internet survey). Target: Men and women aged 20-60 who purchase and use laundry detergent (n=1215). Survey period: November 2023.
Product Features
1. Key ingredient "Danish Enzyme" decomposes pilling and fuzz on the garment surface*1.
Contains an enzyme ingredient developed by a Danish manufacturer, a leader in sustainability, with the hope of solving the clothing waste problem. The enzyme selectively reacts with frayed areas of damaged clothing, decomposing and removing fibers, resulting in a finish that makes colors and patterns appear crisp and like new.
Experimental results after repeated washing
With each wash, pilling and fuzz are removed, the texture becomes smoother, and fading caused by pilling and fuzz is reduced.
Effectiveness in removing fuzz and pilling may not occur depending on the fiber material.
Effects may vary depending on the usage environment.
Enzyme action (illustrative diagram)
1. Selectively reacts with frayed areas due to damage
2. Decomposes and removes frayed fibers
3. Revitalizes clothing*1. Only reacts to damaged areas
so as not to damage the fabric.
2. A modern, natural, and simple scent that gently blends into your life.
A carefully crafted scent created by a perfumer who has worked on fragrances for luxury brands. With the wish that the happiness of wearing your favorite clothes continues, we aimed for a scent that gently blends into life and is loved.
• Classic Rose & Musk Scent
It's like a sweet lingering scent worn at twilight.
Nurtured with abundant love,
a bouquet of roses and the feel of pure linen,
a warm, soft scent as if enveloped in the dim light of dusk.
• Fresh Citrus & Green Scent
It's like the crisp air of dawn and a lemon tree.
As dawn breaks and the air clears, morning mist carries the refreshing scent of trees,
a clear, clean scent as if a white shirt has been draped over a slumbering town.
3. Effect of smoothing out pilling and fuzz on clothing.
By decomposing and removing fuzz on the garment surface through the action of enzymes, it is expected to provide protection from the adhesion of dirt and pollen in the air.
4. Free of three substances, and possesses the general functions of a fabric softener. Free of silicone, microplastics, and colorants.
• Deodorizing and antibacterial function • Safe for use on baby clothes • Reduces static electricity and suppresses pollen adhesion due to static electricity.
5. Thoughtful package design inspired by Nordic Denmark.
Conscious of the three elements of "simplicity," "beauty," and "functionality" that characterize Danish design, where the enzyme ingredient that "revitalizes clothing" originated. The oval emblem on the logo incorporates a design element applied by Danish mathematician Piet Hein.
Product Overview
• ReWEAR Recycled Fabric Softener Classic Rose & Musk
500mL / ¥880 (tax included)
• ReWEAR Recycled Fabric Softener Fresh Citrus & Green
500mL / ¥880 (tax included)
• ReWEAR Recycled Fabric Softener Classic Rose & Musk (Refill)
800mL / ¥1,320 (tax included)
• ReWEAR Recycled Fabric Softener Fresh Citrus & Green (Refill)
800mL / ¥1,320 (tax included)
Sustainability Initiatives
ReWEAR contributes to the achievement of "SDGs Goal 12: Responsible Consumption and Production" and "SDGs Goal 13: Climate Action" by using environmentally friendly packaging materials and proposing one method to solve the clothing waste problem.
ReWEAR contributes to the achievement of "SDGs Goal 12: Responsible Consumption and Production" and "SDGs Goal 13: Climate Action" by using environmentally friendly packaging materials and proposing one method to solve the clothing waste problem.
We will contribute to the achievement of "SDGs Goal 12: Responsible Consumption and Production" and "SDGs Goal 13: Climate Action."
Regarding environmentally friendly packaging materials:
Bottle: Main bottle material <Biomass PE>
Refill: Packaging material <Biomass film>
Release Date / Distribution
Now available on our official online store, Rakuten Ichiba, Amazon, and Qoo10.
• Friday, February 14, 2025: ZOZOTOWN launch
*Only the Fresh Citrus & Green (Refill) will be released on February 28.
• Tuesday, April 1, 2025: Launch on Yahoo! Shopping and auPAY Market
ReWEAR
Fragrant Happiness, Revitalized Beauty*1
Your favorite sweatshirt.
A relaxing dress.
A shirt full of memories.
Cherish and wear these clothes repeatedly throughout your life.
Enzymes break down fuzz and pilling.
Reduces dullness and revitalizes clothes with every wash*1.
Recycled Fabric Softener ReWEAR.
Comfort. Vibrancy. Fragrance.
The happiness of finding your favorite piece,
forever and always.
*1 Removes pilling and fuzz. Verified through multiple washes of cotton garments in a laboratory setting. Applicable to items containing plant-derived fibers such as cotton and linen, but effectiveness may vary depending on garment material and is not guaranteed for all fibers.
https://rewear-official.jp/
Instagram:https://www.instagram.com/rewear_laundry/
X:https://x.com/ReWEAR_LaundryTikTok:
https://www.tiktok.com/@rewear_laundry
I-ne PR Office (within Antile Co., Ltd.): Koyama, Tamura, Yanagi
Tel. 03-6821-7863
https://rewear-official.jp/