A Motor Show Where You Can Test Drive

BMW has announced the details of its booth for the Frankfurt Motor Show.

Positioning the Frankfurt Motor Show as its most important event, BMW will prepare a roughly 300-meter circuit, spanning three floors, embodying its corporate philosophy of “Sheer driving pleasure.” On this course, press and visitors will be able to experience the driving of the show's star, theBMW i3.

Over the 12-day show, the BMW i3 is expected to cover approximately 9,100 km, a distance comparable to that from Frankfurt to San Francisco.

Additionally, within the BMW brand, the BMW Group will showcase the new4 Series Coupe, the newX5, the minor-updated5 Series, and theConcept Active Tourer Outdoor, and from BMW i, thei8.





Under the MINI brand, themed around the current "MINI-Not Normal" campaign, an exhibition designed to resemble a cityscape will be presented. The adjacent John Cooper Works booth will focus on speed, allowing visitors to enjoy a time attack challenge on a 15-meter slide to see how quickly they can exit.

At the end of the game, a photo taken within the slide and the recorded time will be displayed on a large screen.

Finally, the Rolls-Royce brand will focus on bespoke customization, with several special models that have appeared previously set to be exhibited.