Asprey | Launches the World's Most Expensive Special Christmas Cracker

Asprey

Designed by Milliner Philip Treacy

Launches World's Most Expensive Special Christmas Cracker

From Asprey, the esteemed jeweler and luxury goods brand established in 1781 and known for its royal warrants, comes a special Christmas cracker created in collaboration with milliner Philip Treacy. Limited to just 80 pieces, what lies within this world's most expensive cracker, priced at ¥220,000?──.

Text by YANAKA Tomomi

A Winning Ticket for a Bespoke Hat Included in 80 Limited Editions

Christmas crackers are an indispensable part of a British Christmas. At Christmas dinner, the tradition of pulling both ends of a cracker with the person next to you, revealing a gift with a pop, is a quintessential scene of the British Christmas.

Asprey, a British brand steeped in history and tradition, also releases Christmas crackers filled with sophisticated items each year. This year, however, they have elevated the offering further with a high-end collaboration with Philip Treacy.

This special cracker, sold in a limited edition of 80, contains whimsical pop-up hats by milliner Philip Treacy, beautiful ribbon-shaped confetti, and a silver thimble engraved with his signature, a coveted item for collectors. These beautiful and humorous pieces are sure to enhance the Christmas spirit. Furthermore, one of the 80 crackers includes a winning ticket for a bespoke hat by Philip Treacy.

A beautiful 'surprise' that only 80 people in the world can receive with a 'pop.' This cracker, guaranteed to create lasting memories for both the giver and receiver, is perfect for orchestrating an exceptional Christmas.

Asprey Philip Treacy Limited Christmas Cracker
Price: ¥220,000

Asprey Japan
Tel. 03-6225-2495