From styling suggestions to online storage. The new hybrid retail concept, UNBUILT TAKEO KIKUCHI, a men's brand that integrates with the web, opens its first street-level store in Shibuya.
Explorers Tokyo, part of the World Group, has launched UNBUILT TAKEO KIKUCHI, a men's brand offering a one-stop service from custom orders to fashion rentals and storage. The brand opened its first street-level store in Shibuya on December 7th. [Official Website]https://unbuilt.jp/
Solving the "Daily Wardrobe Dilemma" and "Uncertainty in Casual Suit Styling" with Coordinated Outfits
The store presents 24 distinct outfits each season, covering apparel, accessories, and footwear, all displayed within 24 vertical wardrobes named "Unbuilt Containers."
The coordinated looks accommodate the increasing casualness of business wear, offering a wide spectrum from styles paired with sneakers, sans shirts and ties, to formal ensembles. Naturally, individual items can also be purchased.
Seamless Integration of Store and Web: Order via Smartphone from Your Second Visit Onwards
Once your measurements are taken, your body data is saved, allowing for orders to be placed via smartphone or computer from the second visit. Additionally, scanning the QR code assigned to each of the 24 styles grants access to the official website, where the entire coordinated set can be purchased.
The 24 styles displayed in the in-store containers are numbered from 01 to 24. A thoughtful system is in place to simplify selection: 01 represents the most casual look, with the number increasing to denote more traditional styles.
Made Entirely in Japan, Delivery in as Little as 10 Days
The products fully leverage the assets cultivated by TAKEO KIKUCHI, from raw material development to design and pattern making. The sewing is handled by Century Technoco., Ltd. (Hirosaki Factory), a top manufacturer of men's suits, ensuring complete domestic production with delivery in as little as 10 days.
Supporting the Efficient Work Style of Businessmen with Fashion Rentals and Storage Services
Men who prefer a minimalist lifestyle and owning fewer possessions can utilize the storage service from "Summary Pocket," a clothing storage and smartphone organization service, at a special price as an option for their orders.https://pocket.sumally.com/
For those who have fewer occasions to wear ties, a tie rental service was launched in Spring/Summer 2019, with plans to expand the item selection sequentially based on user needs.
The store is located in the southern part of Shibuya Station, an area undergoing development.
Offering a one-stop service for rationalization, from custom orders to rentals and storage.
UNBUILT TAKEO KIKUCHI Shibuya
Opened December 7, 2018 (Friday)
3-28-15 Shibuya, Shibuya-ku, Tokyo; Street-level store
Business Hours: 11:00 - 21:00 (Irregular holidays)