Eco-friendly and stylish shoe brand "VIVAIA": What are VIVAIA's unique water-repellent processing technology and proper care methods?
NEWSBOARD / FASHION
June 30, 2025

Eco-friendly and stylish shoe brand "VIVAIA": What are VIVAIA's unique water-repellent processing technology and proper care methods?

VIVAIA JAPAN, a shoe brand offering an eco-conscious and stylish lifestyle, has announced its top 3 best-selling water-repellent shoes perfect for the rainy season. VIVAIA's shoes combine stylish designs that brighten rainy days with comfortable wear. They not only repel water but are also resistant to stains and can be machine-washed, making them easy to care for, which has garnered significant support. This time, we'd like to introduce the top 3 best-selling items from their collection, which are sure to be a comfort during the rainy season.

One of the reasons VIVAIA's water-repellent shoes are so well-regarded is their unique nano water-repellent technology.
Water droplets bead up like pearls, protecting your feet from the humidity and mud of the rainy season.

The following three points are particularly noteworthy:
① Adoption of nano water-repellent technology
The water repellency is inherent to the material itself, rather than a surface treatment, ensuring long-lasting effectiveness.
② Water-repellent treatment throughout the entire shoe
From the upper to the sole, the shoes are treated, so you can wear them with confidence even on drizzly days.
③ Oil-repellent treatment
Not only water but also oil stains are repelled, making daily care effortless.

Furthermore, some models of flat shoes, loafers, and sneakers can be machine-washed. With removable insoles, you can maintain cleanliness even on busy days.
▶︎ Click here for care instructions:https://vivaia.jp/pages/vivaia-maintenance

■ VIVAIA Water-Repellent Shoe Sales: Top 3

1st Place: [Margot Walker Ultra Water-Repellent] Square Toe Ultra-Lightweight Chunky Sole Flat Shoes

This perennial favorite model from the brand takes the top spot again this year. The ivory and black bi-color design blends seamlessly with office attire, and at an astonishing 112g, they offer exceptional comfort.

Product Name: [Margot Walker Ultra Water-Repellent] Square Toe Ultra-Lightweight Chunky Sole
Flat Shoes
Price: ¥18,900 (tax included)
https://vivaia.jp/products/flats-margotwalkerwaterproof-ivoryblack?variant=46647391682816

2nd Place: [Samantha Walker] Square Toe Ultra Water-Repellent Lightweight Chunky Sole Loafers

These shoes feature a sophisticated square toe design and a chunky sole. They are praised for their non-slip performance in the rain and their easy maintenance, being machine-washable. They complement a wide range of styles, from casual to elegant.

Product Name: [Samantha Walker] Square Toe Ultra Water-Repellent Lightweight Chunky Sole Loafers
Price: ¥18,900 (tax included)
https://vivaia.jp/products/loafers-samanthawalker-pink?_pos=5&_sid=11e595caa&_ss=r&variant=44627032211712

3rd Place: [Aria Walker Ultra Water-Repellent] Pointed Toe Ultra-Lightweight Chunky Sole Flat Shoes

The pointed toe and 15mm chunky sole enhance your silhouette. Their lightness and snug fit make them a versatile choice, providing comfortable support for your feet from commuting to outings.

Product Name: [Aria Walker Ultra Water-Repellent] Pointed Toe Ultra-Lightweight Chunky Sole Flat Shoes
Price: ¥18,900 (tax included)
https://vivaia.jp/products/flats-ariawalkerwaterproof-black?variant=45691670855936

Square toe ultra-lightweight chunky sole flat shoes
Square toe ultra water-repellent lightweight chunky sole loafers
 

Store Information
Haracado Store Store Address: 150-0001

Tokyu Plaza Harajuku "Haracado" 2F VIVAIA, 6-31-21 Jingumae, Shibuya-ku, Tokyo
Business Hours: All days 11:00 AM - 9:00 PM
URL:https://vivaia.jp/pages/vivaia-x-harakado-store

Shinjuku Marui Honkan Store Store Address: 160-0022

Shinjuku Marui Honkan 2F, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo
Business Hours: All days 11:00 AM - 8:00 PM
URL:https://vivaia.jp/pages/vivaia-x-0101-store

Grand Green Osaka Store Store Address: 530-0011
530-0011, Osaka
Business Hours: All days 11:00 AM - 9:00 PM
URL:https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store

Company Information
VIVAIA is a global lifestyle brand launched in June 2020. It offers sustainable shoes made from recycled materials, achieving a balance of comfortable wear and sophisticated design. The founding members are professionals with diverse backgrounds from around the world. To ensure environmental responsibility, VIVAIA partners with REPURVE®, a global supplier of recycled synthetic fiber products, to source materials for its shoes. Currently, VIVAIA has stores in Tokyo, Melbourne, Singapore, Hong Kong, and other locations, and operates in over 61 countries worldwide. Its shoes, which combine functionality and fashion, are supported by a wide range of customers. The brand name "VIVAIA" also embodies a commitment to the environment and women. The "VV" and "AA" represent two women wearing pointed shoes facing each other, while the "II" symbolizes picking up plastic bottles. The logo conveys the idea that the delicacy and kindness of women can be a force for protecting the planet.

Company Overview
Company Name: VIVAIA JAPAN
Japan Office: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Jeff Chan
VIVAIA Website:https://vivaia.jp/
VIVAIA Japan Official Instagram Account:https://www.instagram.com/vivaia.japan/

 
 
Contact Information

https://vivaia.jp/