Octopus Energy, continuing its high growth, fully launches official merchandise store "Shoptopus" – bringing its brand world into everyday life.
Octopus Energy, achieving 1137% growth since 2022 and ranking first among the top 40 electricity companies for growth rate [1], is drawing attention as an emerging electricity brand that leverages technology to provide environmentally valuable energy at attractive prices with unique services.
In addition to these energy services, the official website for its merchandise store, "Shoptopus," has opened as an initiative to bring the brand's world into consumers' everyday lives.
"Shoptopus" is an online store that offers original goods reflecting the Octopus Energy brand world, centered around its official mascot, "Konstantin." The lineup includes apparel, bags, and stationery, allowing customers to naturally engage with the brand in their daily lives.
[1] Data source: Ministry of Economy, Trade and Industry, Electric Power Survey Statistics Table [3-(1) Electricity Demand Actual Results] for low-voltage lighting electricity demand (kWh) from January 2022 to December 2024. *"Top 40 electricity companies" refers to the top 40 companies by total low-voltage lighting electricity demand from January 2024 to December 2024.
*"Growth rate" is calculated by dividing the total low-voltage lighting electricity demand from January to December 2024 and January to December 2023 by the total low-voltage lighting electricity demand from January to December 2022.
Original Goods to Enjoy the World of Octopus Energy!
Another distinctive feature of the store is that it goes beyond simple merchandise sales. Profits from merchandise sales, after deducting necessary expenses for store operations, are allocated to initiatives that address social issues, including donations to the general incorporated association more trees, which engages in forest conservation activities.
Shoptopus Official Website
https://shoptopus.jp/
To commemorate the opening of the official website, a campaign is underway offering a finger puppet of the official character "Konstantin" (made from 100% recycled materials) to customers who purchase 3,000 yen (tax included) or more. This initiative, which balances environmental consideration with playfulness, is positioned as a way to experience the brand's world.
Campaign Period
February 16, 2026 (Monday) - March 15, 2026 (Sunday) 23:59
Campaign Details
https://octo.ps/3NPyBCB
About Octopus Energy
About Octopus Energy:
Octopus Energy (Headquarters: UK) is on a mission to transform the customer experience through transparent services by providing green energy at low prices using technology. Since starting operations in the UK in 2016, it has become a provider of renewable energy to approximately 10 million households worldwide in just nine years.
In Japan, it began operations in 2021 through a joint venture with Tokyo Gas. Since then, it has continued to grow rapidly, surpassing 500,000 contracts in four years. 86% of customers feel their electricity bills have decreased, and its service design, which focuses on the consumer's perspective, is supported by a Google review rating of ★4.4.
Currently, it operates electricity retail businesses in eight countries, including the UK, Germany, New Zealand, the United States, Spain, Italy, France, and Japan.
Official Website:https://octopusenergy.co.jp/
Official Blog:https://octopusenergy.co.jp/blogs