ISETAN x BEAMS | Joint promotional campaign celebrating the release of the film 'Bill Cunningham & New York'
ISETAN×BEAMS｜Isetan x Beams
Commemorating the Release of the Highly Anticipated Film "Bill Cunningham & New York" on May 18th
A Historic Collaboration Between Isetan and Beams
This marks the first time Isetan and Beams have jointly participated in a film tie-in promotion!──Opening on May 18th (Saturday) at Shinjuku Wald 9 and other theaters nationwide,Bill Cunningham & New YorkThis documentary portrays Bill Cunningham, the renowned photographer behind The New York Times' popular fashion column "On the Street" and society column "Evening Hours." To commemorate its release, Isetan and Beams are launching a promotional campaign.
Text by KAJII Makoto (OPENERS)
The Joint Promotion Begins May 1st (Wednesday)!
The film "Bill Cunningham & New York," completed after an eight-year negotiation process to photograph Bill Cunningham, a figure whose private life is known to few even among industry insiders, is finally here. This joint tie-up between Isetan and Beams was realized with the desire to convey Bill Cunningham's message of "enjoying fashion" – the originator of street fashion photography – to a wider audience in Japan.
From May 1st (Wednesday) to May 12th (Sunday), window displays commemorating the film's release will be featured on the 3rd floor of Isetan Shinjuku Main Building, and at three Beams stores: Beams Japan (Shinjuku), International Gallery Beams (Harajuku), and Beams Osaka (Shinsaibashi).
Additionally, limited edition mugs (3,675 yen) featuring a famous quote from Bill Cunningham himself, as heard in the film, and T-shirts (5,040 yen) with a quote about Bill from Anna Wintour will be exclusively sold at both stores.
Furthermore, those who present a pre-sale movie ticket or stub for the film and make a purchase at Isetan Shinjuku, Beams Japan, International Gallery Beams, or Beams Osaka will receive a limited original can badge (starting May 1st, while supplies last).
Commemorative "Twitter Street Snap Contest" Launched
To celebrate the release of "Bill Cunningham & New York," a "Twitter Street Snap Contest" is being held, inviting participants to tweet their favorite fashion snap photos.
Some of the submitted photos will be featured on the film's official Facebook page during the contest period. After the deadline, outstanding entries will receive luxurious prizes, including a "Schwinn Coffee 2" bicycle, the same brand featured in the film. Additionally, five participants will be randomly selected to win a set of original film can badges.
How to Enter
Follow @BCNYmovie on Twitter and post your photo with the "shooting location," "@BCNYmovie," and the hashtag "#BCNYsnap."
Prizes and Judges
Best Snap Award– "Schwinn Coffee 2" bicycle
Kazuyoshi Nanba (Senior Creative Director, Beams Creative Laboratory)
ISETAN Award– ISETAN×BEAMS collaboration T-shirt
Isetan Shinjuku Buyer
BEAMS Award– ISETAN×BEAMS collaboration mug cup
Beams Staff
New York Special Award– Kiehl's Cream UFC
Richard Press (Director) & Philip Gefter (Producer)
Unique Award– Brooklyn Parlor Original Notebook
"Bill Cunningham & New York" Film Promotion Team
Announcement of Winners
Early June 2013, on the official film Twitter and official film Facebook page
*For details on the Twitter Street Snap Contest, please visit the official website.
Official Website for "Bill Cunningham & New York"
http://www.bcny.jp/