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October 29, 2015
Exclusive Spectre Footage Unlocked by Holding Your Smartphone to the Screen | Heineken
Heineken
Exclusive 'Spectre' Footage Unlocked with Your Smartphone
Heineken Releases Special 007-Designed Beer
The film 'Spectre', set for its Japanese release on Friday, December 4th. To coincide with the highly anticipated latest installment in the series, special edition bottles and cans featuring 007 designs from Heineken will be available for a limited time. Furthermore, a coveted feature for fans allows exclusive footage to be viewed by scanning the design with a smartphone.
Text by TOMOMI YANAKA
TV Commercial Featuring Bond Also Airs
With the theatrical release drawing near and excitement building for 'Spectre', Heineken—the global partner for 007 across seven consecutive films since the 2007 blockbuster 'Tomorrow Never Dies'—has unveiled stylish special edition bottles and cans worldwide, limited to 500 million units, featuring the protagonist James Bond.
A hidden feature is concealed within this design; by holding a smartphone up to it, viewers can access exclusive footage from the making of 'Spectre'.
Additionally, as part of its global campaign, Heineken has released a television commercial starring Daniel Craig as James Bond. The commercial unfolds a charming story featuring a beautiful woman caught in a high-speed boat chase, who is then rescued by Bond.
The 'Spectre' bottles and cans, available in limited quantities, invite you to enjoy this special beer while eagerly anticipating the release.
Heineken 007 Design Bottle & Can
Contents | Bottle 330mL, Can 350mL
Now Available
Inquiries
Heineken
http://www.heineken.com/jp/ja/