Banner Barrett | Flagship Store Opens in Laforet Daikanyama
FASHION / WOMEN
November 17, 2014

Banner Barrett | Flagship Store Opens in Laforet Daikanyama


Banner Barrett | La Fuente Daikanyama Flagship Opens


Also Features "M ROOM," a Free Space for People, Objects, and Ideas


AMIW & Banner Barrett Flagship Stores Open


On the first floor of La Fuente Daikanyama in Daikanyama, new flagship stores have opened for "Banner Barrett," which proposes styles ahead of their time based on femininity, and "AMIW," which debuted in 2010 with the theme "Clothes I Want to Wear Now."
Additionally, "M ROOM," which curates and presents the people, objects, and ideas that inspire the creation of AMIW and Banner Barrett, has also opened alongside them on April 25th.


Text by KAJII Makoto (OPENERS)




Limited Edition Dresses and Early Release Items for the Opening


Banner Barrett's concept is clothing for adult women who never lose their playful spirit. They excel at feminine and womanly styles, with each product possessing a unique character and featuring playful designs.

AMIW blends cuteness and strength by incorporating elements like lace, frills, sequins, and beads into simple designs. With a focus on cut lines, details, and materials, they offer clothing for contemporary women, designed to enhance their beauty and enable them to live happily and authentically.


AMIW | Banner Barrett 02

AMIW | Banner Barrett 05



Opening Theme: "Made in Japan"


"M ROOM" serves as a gallery and pop-up shop, disseminating various news and stories. Currently, it features lifestyle goods carefully selected by Wakako Ninomiya, the director of both brands, with a focus on artisanal pieces, all under the theme of "Made in Japan."


AMIW | Banner Barrett 09

AMIW | Banner Barrett 12



<M ROOM Artisans>
Ryohei Yamamoto | Arita Ware (Saga Prefecture)
Tomomi Kawakami | Glassware (Ibaraki Prefecture)
http://www.nexyzbb.ne.jp/~glass-kawakami/index.html
woodpecker | Wooden Products (Gifu Prefecture)
http://www.hello-woodpecker.com/index.php
Suzuki Morihisa Studio | Nambu Ironware (Iwate Prefecture)
http://www.suzukimorihisa.com/
Giaman Tou | Pottery (Gifu Prefecture)
Noda Horo | Enamelware
http://www.nodahoro.com/


AMIW | Banner Barrett 14


Banner Barrett Daikanyama
AMIW Daikanyama
M ROOM

1F La Fuente Daikanyama, 11-1 Sarugaku-cho, Shibuya-ku, Tokyo
Tel. 03-6416-4767
Hours: 11:00 - 20:00

http://www.bannerbarrett.biz/

http://www.amiw.jp/
http://www.mercury-room.com/