FASHION /
WOMEN
November 17, 2014
Banner Barrett | Flagship Store Opens in Laforet Daikanyama
Banner Barrett | La Fuente Daikanyama Flagship Opens
Also Features "M ROOM," a Free Space for People, Objects, and Ideas
AMIW & Banner Barrett Flagship Stores Open
On the first floor of La Fuente Daikanyama in Daikanyama, new flagship stores have opened for "Banner Barrett," which proposes styles ahead of their time based on femininity, and "AMIW," which debuted in 2010 with the theme "Clothes I Want to Wear Now."
Additionally, "M ROOM," which curates and presents the people, objects, and ideas that inspire the creation of AMIW and Banner Barrett, has also opened alongside them on April 25th.
Text by KAJII Makoto (OPENERS)
Limited Edition Dresses and Early Release Items for the Opening
Banner Barrett's concept is clothing for adult women who never lose their playful spirit. They excel at feminine and womanly styles, with each product possessing a unique character and featuring playful designs.
AMIW blends cuteness and strength by incorporating elements like lace, frills, sequins, and beads into simple designs. With a focus on cut lines, details, and materials, they offer clothing for contemporary women, designed to enhance their beauty and enable them to live happily and authentically.
Opening Theme: "Made in Japan"
"M ROOM" serves as a gallery and pop-up shop, disseminating various news and stories. Currently, it features lifestyle goods carefully selected by Wakako Ninomiya, the director of both brands, with a focus on artisanal pieces, all under the theme of "Made in Japan."
<M ROOM Artisans>
Ryohei Yamamoto | Arita Ware (Saga Prefecture)
Tomomi Kawakami | Glassware (Ibaraki Prefecture)
http://www.nexyzbb.ne.jp/~glass-kawakami/index.html
woodpecker | Wooden Products (Gifu Prefecture)
http://www.hello-woodpecker.com/index.php
Suzuki Morihisa Studio | Nambu Ironware (Iwate Prefecture)
http://www.suzukimorihisa.com/
Giaman Tou | Pottery (Gifu Prefecture)
Noda Horo | Enamelware
http://www.nodahoro.com/




