FASHION /
NEWS
January 9, 2015
JOINTRUST | Limited shop held at Aoyama ICON
JOINTRUST
New pieces emerge from a remake couture project
A limited shop opens in Aoyama's ICON
At ICON in Aoyama, a limited-time shop for "JOINTRUST," the menswear brand by designer Masayuki Fujita, will open on March 21st (Friday, holiday). The shop will feature "THE JOIN + LAST 'Restricted Number Of Garments,'" a remake couture project.
Text by KAJII Makoto (OPENERS)
Graphic art by design duo "Ahonen & Lamberg" also on display
JOIN/TRUST = to intersect, to trust; JOINT/RUST = seam, rust──The brand name, with its entirely different meanings depending on how it's divided, embodies the idea of shifting one's fixed perspectives and thoughts on daily life, leading to new discoveries and sensations, and avoiding a biased viewpoint.
Regarding the remake couture project "THE JOIN + LAST 'Restricted Number Of Garments,'" designer Masayuki Fujita says, "This is a remake couture project born from contemplating the new possibilities of fashion and what it means to purely enjoy fashion. We gathered vintage fabrics and used clothing, then meticulously disassembled, dyed, and post-processed each piece by hand, reconstructing them to create entirely new items."
This limited-time shop will also feature an exhibition of graphic art. These are special works created for this project by the Paris-based design duo "Ahonen & Lamberg," known for their textile work for notable brands such as "CARVEN," "NATALIA BRILLI," and "CHARLES ANASTASE."
THE JOIN + LAST
Restricted Number Of Garments
LIMITED SHOP@ICON
Period: March 21 (Fri, holiday) - April 6 (Sun)
5-39-1 Jingumae, Shibuya-ku, Tokyo
Tel. 03-6419-7444
Business Hours: 11:00 - 20:00
http://icontky.com/teaser/
Masayuki FUJITA
Born in Gifu Prefecture in 1978. Graduated from Bunka Fashion College's Apparel Design Department in 1999. In 2011, leveraging his experience with collection brands, he launched the menswear brand "JOINTRUST."
http://jointrust.jp/


