Kishino Shogo (6D) | Shogo Kishino's Knitwear Brand 'it knit'
FASHION / NEWS
April 2, 2015

Kishino Shogo (6D) | Shogo Kishino's Knitwear Brand 'it knit'


Kishino Shogo(6D)


Uniting Unique Aesthetics with Functionality


Shogo Kishino's Knit Brand "it knit"



Functional as an object, delightful to wear──The knit brand "it knit" by graphic designer Shogo Kishino will be available from December 10th (Tuesday) at Tomorrowland Shibuya Main Store and other locations.

Text by KAJII Makoto (OPENERS)




Visualizing a Sense of Ambiguity



The mosaic-like visuals depicted on the "it knit" sweaters, named she, he, and it, were created with the idea of imagining that vague state of mind when someone says, "Look, it's that person, that person!" and the image solidifies into a proper noun.

Graphic designer Shogo Kishino commented, "In my work, I often had the opportunity to print graphics on T-shirts, but despite being called 'clothing,' I felt a sense of dissonance because the graphics didn't blend well with the material. When colors and patterns are applied to the material itself – the 'wearable item' – I wondered if they could become more integrated. I thought knitwear might be the answer, and I've been working on prototypes."


it knit|Shogo Kishino 01

it knit|Shogo Kishino 03

it knit|Shogo Kishino 05




He further explained his endeavor: "The patterns, knitted with ten colors of yarn to integrate seamlessly with the material, are novel and create charming knits that feel both fresh and nostalgic. The sizing is designed to be wearable by both men and women."

Kishino, who is renowned for his visual identity (VI) and signage planning, is exploring "places where my graphic design can function" as an extension of his daily activities.

Shogo Kishino
Art Director / Graphic Designer. Born in 1975. After working at Hiromura Design Office, established 6D in 2007. He has undertaken numerous branding and total art direction projects, including VI, application development, and signage planning. Recipient of many international design awards.
http://www.6d-k.com


it knit Sales
Period | December 10th (Tuesday) - 25th (Wednesday), 2013
Venue | Tomorrowland Shibuya Main Store
Period | December 10th (Tuesday) - 23rd (Monday, holiday), 2013
Venue | Tomorrowland Limited Shop, Nagoya Lachic
Kishino Shogo(6D)
http://www.6d-k.com/shop/ (Available Now)