Yuming Appears as a Doorman, Drawing Exclamations of Surprise

The collaboration between Barneys New York and Yuming is remarkably comprehensive. It's all based on the artwork for her new album, "POP CLASSICO," her first in two years and seven months. As the title suggests, it expresses a world where past and future intersect fantastically across time and space.

The art direction was handled by the acclaimed Chie Morimoto. Yuming plays fantastical characters, such as a woman conducting time in an anemone-like dress, and ladies and gentlemen having tea in an upside-down underwater world. The collaged works are captivating.







The window display, created by Barneys New York's Creative Director Masahiko Taniguchi, brings the world of the album jacket to life. Stylish gimmicks create a "moving display" that enhances the Christmas mood. Furthermore, utilizing the window's design to allow people inside, surprise performances are planned, such as live music embodying "HAVE A POP CLASSICO HOLIDAY" by musicians. On November 11th, as the first secret event, Yuming appeared as the doorman at the Ginza store.




Many were moved to tears upon recognizing Yuming before them. Others picked up and examined the collaboration items, or took photos of the window display, each enjoying the special atmosphere. Additionally, a photo booth allows visitors to transform into Yuming in her 12 different looks from the "POP CLASSICO" jacket, offering a chance to feel as if photographed by Leslie Kee. The captured images can be posted on Facebook, making them easy to share. Experiencing these various installations undoubtedly allows one to fully enjoy the special Christmas ambiance.

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High-End Collaboration Items with a Hidden Feminine Touch

The jacket of the highly anticipated 37th album, "POP CLASSICO," features a playful artwork where Yuming's collage forms the album title's letters. This campaign incorporates the album's theme of "breaking through the classic, advancing, and sublimating" into its collaborative items. Beyond Barneys New York's original products, the collection includes apparel designed by Kunihiko Morinaga, designer of the trendy brand "ANREALAGE," and T-shirts produced by the artist collective "XEROSEN." The quality and craftsmanship are exceptional.





Notably, the collaboration items with "ANREALAGE" feature a series of garments that express the alphabet using the brand's signature pattern work. A trench coat, when folded in half, forms the letter "P." The skirt represents "O," the sweatpants "C," the stole "L," the sweatshirt "A," the dress "S," and the T-shirt dress "I." Together, they spell out the album title "POP CLASSICO." When worn, the unique curves and relaxed fit create elegant drapes, adding a feminine nuance. These pieces combine high design with practicality.

Among the most striking items is a limited-edition remade dress, crafted by hand from approximately 100 of Yuming's past tour T-shirts, each cut into 2cm strips. Only five of these exist. Other items include tote bags, printed T-shirts, bear charms, and chocolates. All are expected to sell out quickly, so it's advisable to see them in person without delay.