ISSEY MIYAKE | New Shop "REALITY LAB. ISSEY MIYAKE" Opens
FASHION / NEWS
January 16, 2015

ISSEY MIYAKE | New Shop "REALITY LAB. ISSEY MIYAKE" Opens


ISSEY MIYAKE


“HOMME PLISSÉ ISSEY MIYAKE,” a Pleats Brand for Men, Debuts!


New Shop "REALITY LAB. ISSEY MIYAKE" Opens



On November 11th, ISSEY MIYAKE opened its new shop, "REALITY LAB. ISSEY MIYAKE," which incorporates the adjacent store that previously carried "132 5. ISSEY MIYAKE."

Text by KAJII Makoto (OPENERS)Photographs by YOSHIMURA Masaya © 2013 ISSEY MIYAKE INC.






A New Space for Innovative Creation



The main brands handled at REALITY LAB. ISSEY MIYAKE include "132 5. ISSEY MIYAKE" and many others. At the time of this opening, the "HOMME PLISSÉ ISSEY MIYAKE" brand, a pleats brand for men, also debuted."BAO BAO ISSEY MIYAKE", and the lighting fixtures"IN-EI ISSEY MIYAKE"are featured.





The spacious, three-story interior was designed by Tokujin Yoshioka. The concept is a colorful laboratory, embracing the beauty of the unfinished.

Particularly noteworthy this time is "HOMME PLISSÉ ISSEY MIYAKE," a brand proposed by Issey Miyake and the Reality Lab. team, offering new everyday wear for the modern man.


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The concept is threefold: clothing as "products" born from both design and engineering, featuring "pleats" processing for comfort and functionality; "present" (gifts) in the form of flexible, contemporary everyday wear that blends into various life scenes; and clothing that makes the wearer more active and cheerful, aiming for new discoveries.



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The basic material is a thicker textile designed for men. The pleats are of a regular, consistent width, crafted to avoid clinging to the skin. Furthermore, the "garment pleating" technique, where pleats are applied after sewing using sweat-absorbent, quick-drying fabric, is employed. These garments are light, easy to move in, comfortable, and simple to maintain and pack.



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REALITY LAB. ISSEY MIYAKE
5-3-10 Minamiaoyama, Minato-ku, Tokyo FROM-1st.
Tel. 03-3499-6496
Opening Hours | 11:00 - 20:00
Irregular Holidays
www.isseymiyake.com