WORK NOT WORK | London-Based Fashion Brand "WORK NOT WORK" Opens Flagship Shop

London-based Fashion Brand WORK NOT WORK, Featuring Simon Taylor (TOMATO) and Others

WORK NOT WORK Flagship Shop Opens

WORK NOT WORK, a London-based fashion brand that has been generating buzz since its establishment last year, has opened its first flagship store, "WORK NOT WORK URBAN RESEARCH KITTE Marunouchi," on the first floor of KITTE Marunouchi. The brand features Simon Taylor, a founding member of London's creative collective TOMATO, as its designer and creative director, and Adam Howe, a prominent figure in the London styling scene, as co-designer.

Text by KAJII Makoto (OPENERS)

Theme: Informal Yet Smart Styles Rooted in Workwear

At the core of WORK NOT WORK's philosophy is a deep respect for British heritage and the enduring passion of artisans for craftsmanship. The brand's policy, "The value of an object lies in what it represents," guides their creation of truly valuable clothing.

The newly opened flagship store, "WORK NOT WORK URBAN RESEARCH KITTE Marunouchi," offers the full range of WORK NOT WORK items, alongside a curated selection chosen by Simon Taylor and Adam Howe specifically for this store. This unique style shop, situated in a new fashion hotspot in Marunouchi, is certainly worth a visit.

WORK NOT WORK URBAN RESEARCH KITTE Marunouchi
2-7-2 Marunouchi, Chiyoda-ku, Tokyo JP Tower KITTE Marunouchi 1F
Opening Hours: 11:00–21:00 (Mon–Sat), 11:00–20:00 (Sun/Holidays)
Tel. 03-6269-9170
http://worknotwork.net