FASHION /
NEWS
December 24, 2014
SASSOh | The Rising Domestic Menswear Brand SASSOh Presents Its Spring/Summer 2013 Collection
SASSOh | The Stylish Domestic Brand
2013 Spring/Summer Collection Theme: "RIDE with SASSOh"
Embrace the new spring, mount your bike, and ride with flair!
Enjoy a fun and stylish cycling life!──This is the message from Shuichi Yokoyama, the creative designer behind the menswear brand "SASSOh." His clothing is designed for men who identify as cyclists, seamlessly blending cycling functionality with smart styling. Furthermore, purchasing SASSOh products contributes to the "TABLE FOR TWO" international initiative, providing meals for children in developing countries. This is part of their meaningful activities.
Text by KAJII Makoto (OPENERS)
What "CYCLING×STYLING" Signifies
──What is the theme/concept for the 2013 Spring/Summer collection?
It's "RIDE with SASSOh."
──Please tell us about the theme/concept.
Riding a bicycle, feeling the wind, and gracefully navigating the city streets. Familiar landscapes transform into new vistas, and you, too, become renewed.
It's a pleasure unique to cyclists, distinct from driving a car or simply strolling. We wondered how to deepen this enjoyment. That's how "SASSOh" was born.
This marks the arrival of entirely new apparel that combines cycling functionality with a pursuit of sophisticated styling. Imagine arriving at a hotel on your bike, or heading to a restaurant by cycle. Wearing SASSOh makes such days a reality.
Now, mount your beloved bicycle and ride with confidence.
──What is the key look (coordination)?
It's a setup of a tailored jacket and pants (or shorts) made from functional materials.
──What is the key item?
The key item is the "Iceman Jacket." This jacket is crafted from high-performance materials by Schoeller of Switzerland, offering excellent lightweight stretch, water repellency, breathability, and quick-drying properties. It's a sporty, three-button jacket with a subtle logo embroidery on the chest, featuring metal buttons as a design accent. Underarm vents ensure stress-free comfort, while reflective tape on the cuffs and collar lining enhances visibility at night.
──What is the key color?
Light gray, as seen in the Rainman Coat.
──A message to your fans?
Enjoy a fun and stylish cycling life!
＜Main Retailers＞
Online store "rumors",Jacket Required Omotesando, Jacket Required Osaka, CONNECTED, Seibu Ikebukuro Main Store, Seibu Shibuya, LIFE CREATION SPACE OVE Nakanoshima, kaddish
SASSOh
Tel. 03-6402-1505
info@sassoh.net
http://www.sassoh.net/
