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November 29, 2017
Y's | Y's Temporary Shop "Y's neutral" Opens
Y's
A New Concept: "Wearing Clothes as Unisex"
Y's Temporary Shop "Y's neutral" Opens
From the concept of "women wearing men's clothes" to a new concept of "wearing clothes as unisex."――Starting October 4th (Friday), Y's will open a temporary shop, "Y's neutral," at Shibuya PARCO PART 1.
Text by KAJII Makoto (OPENERS)
Collaborations with Artist SHOHEI TAKASAKI: "Wearable Art" Appears
Launched in 1972 under the concept of "women wearing men's clothes," the brand "Y's" has evolved while maintaining its independent values and brand spirit, unaffected by trends. It was not long ago that the Y's Shibuya PARCO store was renovated to commemorate the brand's 40th anniversary.
Now, one year after the renovation, a temporary shop, "Y's neutral," has opened, re-establishing the brand's concept.
At "Y's neutral," which embodies the new concept of "wearing clothes as unisex," not only limited edition items but also collaboration products with Shohei Takasaki, an artist based in the United States, will be available.
The "wearable art" remake rider's jackets, featuring dynamic lines and bold colors hand-painted onto Y's × SCHOTT rider's jackets, are unique, one-of-a-kind pieces. Other items such as stoles and bags will also be released.

Furthermore, the first 60 customers to make a purchase at the temporary shop during the event period will receive a drink ticket for "hutte," a cafe located on the 4th floor of Shibuya PARCO PART 1.
"Y’s neutral" Temporary Shop
Period | Friday, October 4th, 2013 – Wednesday, October 16th, 2013
Location | Shibuya PARCO PART 1, 1st Floor Event Space
15-1 Udagawa-cho, Shibuya-ku, Tokyo
Business Hours | 10:00 – 21:00
SHOHEI TAKASAKI
http://www.shoheitakasaki.net
Inquiries
Y's Press Room
Tel. 03-5463-1540