Perfectly Capturing This Season's Brand Image

YELLOWS PLUS was founded in 2001 by Toshiaki Yamagishi, who had previously produced numerous shop-original and OEM collections for apparel brands. The brand offers a diverse range of eyewear centered around keywords such as "tradition," "classic," "modern," and "simple."





Its designs and quality are highly praised by overseas users and eyewear designers worldwide. At Continuer, it's common to see designers of imported brands pause in admiration and pick up YELLOWS PLUS items when visiting the shop.





The overseas-exclusive model "ANDY" (pictured below) embodies the brand's essence with its simple, delicate design, stripped of all superfluity. The slim, slightly rounded Wellington shape exudes a timeless beauty. Popular among overseas users, particularly in Europe, it is available in four authentic colors that harmonize well with the face, mirroring the subtle lines of the rim.



The model "SEAN" (pictured below) is a combination round frame that conveys an intellectual impression. The three colors specially ordered by Continuer were conceived by adding Continuer's current modern perspective to YELLOWS PLUS's inherent classical charm. They are available in dark navy x silver, navy x white silver, and clear gray x gold.



The designs, born from Mr. Yamagishi's long-standing dedication to drawing lines and embodying a subtractive aesthetic that reflects the brand's vision, possess the power to shape eyewear trends. Both models released this season express the "gentleness," "grace," and "elegance" emanating from the brand's image this season.