New Eyewear Brand "MEGANE ROCK" Holds Event to Commemorate New Collection Launch | blinc
FASHION / NEWS
November 17, 2017

New Eyewear Brand "MEGANE ROCK" Holds Event to Commemorate New Collection Launch | blinc


blinc | Glasses That Reveal the Maker. That's "MEGANE ROCK"


"MEGANE ROCK": Handling Everything from Design to Manufacturing
"MR. CRAFTSMAN" Held at Two Stores


blinc Gaienmae and blinc Base, eyewear specialty stores renowned for their curated selections and quality service, are newly featuring "MEGANE ROCK," a glasses brand based in Sabae City, Fukui Prefecture. Daisuke Ameda, the driving force behind the brand, handles almost everything from design to manufacturing himself, making him a rare presence in the eyewear industry where division of labor is the norm. To commemorate the launch of the latest model, "PELICAN," the event "MR. CRAFTSMAN" is being held at the aforementioned stores.

Text by Satsuki Wakabayashi




Exclusive Collaboration Model with Yoichiro Uchida (PLACERWORKSHOP) Also Limited Edition


Daisuke Ameda was born in 1980. After a career in the fashion industry, he transitioned to an eyewear manufacturer in Sabae City, Fukui Prefecture. Following seven years of employment, he established "MEGANE ROCK" in 2014. He is currently based in Sabae City, Fukui Prefecture, where he handles almost everything from design to manufacturing himself.

Toshiyuki Araoka, Director of blinc Gaienmae and blinc Base, states, "While many glasses lack a visible maker, those where the creator is clearly identifiable are precious. To explain this, we thought we should first create a space where people can get to know Daisuke Ameda as a person," explaining the background of the "MR. CRAFTSMAN" event.

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This event will feature the launch of the new "PELICAN" model, inspired by the throat pouch characteristic of pelicans, as well as a collaboration model with Yoichiro Uchida, known for his artwork for fashion brands like "TAKAHIROMIYASHITATheSoloist" and collaborations with "the POOL aoyama" and "STEVEN ALAN."

This features his handwritten typography on the temple arms of the "PELICAN" model, created using a hand drill. This is a limited edition item.

Furthermore, on November 18th (Sat.) and 19th (Sun.) during the event period, Daisuke Ameda himself will be present to assist customers. This is a rare opportunity to experience Ameda's craftsmanship firsthand.

MR. CRAFTSMAN
Period | Saturday, November 18, 2017 – Sunday, December 3, 2017
Venue | blinc Gaienmae, blinc Base

blinc Gaienmae
Address | Uemura Bldg. 1F, 2-27-20 Minamiaoyama, Minato-ku, Tokyo
TEL | 03-5775-7525
Business Hours | Weekdays: 12:00 PM – 8:00 PM | Weekends & Holidays: 11:00 AM – 8:00 PM
Closed | Mondays

blinc Base
Address | 1F, 3-5-16 Kita-Aoyama, Minato-ku, Tokyo
TEL | 03-3401-2835
Business Hours | Weekdays: 12:00 PM – 8:00 PM | Weekends & Holidays: 11:00 AM – 8:00 PM
Closed | Mondays


Inquiries


blinc Gaienmae


Tel. 03-5775-7525


http://blinc.co.jp/