Y’s Launches New Line “RISMAT by Y’s”
Y's
A New Line from Y's, Crafted by the Design Team
New Line "RISMAT by Y's" Debuts Spring/Summer 2014
The new line "RISMAT by Y's," created by the design team that inherits the innovative and powerful spirit and philosophy of "Y's," which celebrated its 40th anniversary in 2012 and continues its brand reform, will debut from the Spring/Summer 2014 pre-collection.
Text by KAJII Makoto (OPENERS)Photographs by Rowland KIRISHIMA
Born as Y's New Cruise Line
The DNA of Y's, which continues to create clothing from an antithesis to existing values with an avant-garde spirit, blossoms once more.
RISMAT by Y's, born as Y's new cruise line, features minimal designs and silhouettes based on Y's philosophy of "subtraction," with a focus on materials and ease of wear. The collection, primarily knitwear, also incorporates the concept of "playfulness." Prices range from 29,400 to 44,100 yen, and the collection will be available at all Y's shops nationwide.
Additionally, the fifth installment of the art project "Women on the Move" between Y's and photographer Roland Kirishima, titled "Y's 2014 Spring & Summer," begins, showcasing women who embody the collection. The first to be featured is model KASUMI (pictured left), who is active in Paris Fashion Week and wears RISMAT by Y's. We look forward to future developments.
Inquiries
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Tel. 03-5463-1540