FASHION /
MEN
February 2, 2015
Desigual | Flagship Store "Desigual Store Tokyo" Opens
Desigual
The Spanish casual brand's flagship store finally arrives in Tokyo!
Desigual Store Tokyo Opens
With the slogan “Desigual, It’s not the same.”, Desigual, a casual brand that started in Spain in 1984, now operates in 98 countries worldwide. Its first flagship store in Japan, “Desigual Store Tokyo,” opened on December 14th on Meiji-dori in Harajuku.
Text by KAJII Makoto (OPENERS)
Optimistic, Individual Designs Full of Color
Desigual Store Tokyo has truly arrived as a space to experience the brand's worldview. A space where fashion and art are mixed unfolds before you.
The three-story shop is filled with bohemian style throughout, featuring furniture and artworks that look like they were inherited from a grandmother, antique lamps, Turkish rugs mixed with carpets, and a retro chest displaying vases. All these elements create a feeling of being at home. Furthermore, installations created in collaboration with various artists will continue to be renewed.
The collections, for men, women, and children, offer fun clothing that is full of color and emits an optimistic message. The brand consistently pursues original fashion that is not swayed by trends. These are items that fit various lifestyles, transcending generations and genders.
In addition to the main collection, Desigual offers collaborations with Disney, the entertainment group Cirque du Soleil, and Christian Lacroix under the name “Desigual by L.”
Desigual Store Tokyo
Winbell Plaza Bldg., 6-10-8 Jingumae, Shibuya-ku, Tokyo
Tel. 03-5467-2680
Opening Hours | 10:00–21:00 (Mon–Thu, Sun & Holidays), 10:00–22:00 (Fri, Sat)
Open daily (except January 1st)
www.desigual.com


