DESIGN /
PRODUCT
January 15, 2015
Vitra, USM, and Création Baumann Host a Joint Event
Experience Swiss Design Products That Captivate the World
“United by Swiss Contemporary Design”: Vitra, USM, and Création Baumann Host Joint Event
To commemorate 150 years of diplomatic relations between Switzerland and Japan, a joint event titled “United by Swiss Contemporary Design” featuring Vitra, USM, and Création Baumann, purveyors of authentic Swiss design products, will be held. The three participating companies are Vitra, USM, and Création Baumann. Over three days, from Wednesday, December 3rd to Friday, December 5th, the event will unfold under the theme of "Color."
Text by TAN Miho (OPENERS)
Don't Miss the Seminars on Each Brand's Exhibitions
Marking the 150th anniversary of Swiss-Japanese diplomatic relations, three Swiss design product companies will collaborate for the first time in Japan to present their collections together. Vitra, USM, and Création Baumann, brought together for this occasion, share a common thread of superior design, exceptional quality, and outstanding functionality. Their enduring appeal transcends trends, earning them continued support not only in Switzerland and Japan but across the globe.
Vitra will unveil its "Partition System," crafted from sound-absorbing polyester fleece. By attaching tables, benches, and shelves, it can be configured for various uses, from focused work booths and meeting areas to pantry spaces.
USM will present the new "USM Privacy Panel" system, slated for release in 2015. Designed by the Swiss design firm Atelier Oï, this new system, like the "USM Haller," can be assembled from modular components, allowing for customization in height, width, and color.
Création Baumann will introduce "Custom Prints by Création Baumann." This innovative offering allows clients to print their chosen images onto Création Baumann's high-quality fabrics. A selection of 17 types of fabric is available, including curtain fabrics, functional textiles, and roller blinds.
The venue is the USM Modular Furniture Showroom in Marunouchi, Tokyo. We highly recommend visiting during the event to attend one of the five seminars scheduled throughout the exhibition period. Don't miss this opportunity to delve deeper into Swiss design, an aesthetic that reveals its subtlety and depth the more you engage with it.
Vitra
Founded in 1950, Vitra is a Swiss furniture manufacturer. Its design prowess, fueled by the creativity of world-renowned designers and its in-house development capabilities, enhances the quality of spaces in homes, offices, and public areas. Beyond products, Vitra engages in diverse activities including architecture on the Vitra Campus, exhibitions at the Vitra Design Museum, workshops, and publications.
USM
USM, a leading Swiss manufacturer of system furniture, celebrated its 50th anniversary in 2015. Its "USM Haller" system, utilizing a variety of modules, allows for free combination of colors, shapes, and sizes, creating optimal environments tailored to the needs of any space. It was added to the permanent collection of MoMA in 2001.
Création Baumann
For over 128 years since its founding, Création Baumann has adhered to the concept of "providing fabrics that bring happiness and enhance the quality of life through function, beauty, and quality." Its extensive collection of 600 items in 6,000 colors has earned high acclaim worldwide, particularly within the architecture and interior design industries.
Seminars (Reservation Required)
Date & Time | December 3 (Wed) 1:00 PM–2:00 PM, 6:00 PM–7:00 PM
December 4 (Thu) 1:00 PM–2:00 PM, 6:00 PM–7:00 PM
December 5 (Fri) 1:00 PM–2:00 PM
How to Apply | Applications accepted until Tuesday, November 25th, via the special website (http://www.vitra-usm-creationbaumann.com/)
Vitra
Tel. 03-5775-7710
USM U. Schärer & Sons
Tel. 03-5220-2221
Création Baumann Japan
Tel. 03-5423-5036

