Bang & Olufsen was founded in 1925 in Struer, northern Denmark, by Peter Bang and Svend Olufsen. For a century since, the founders' spirit of innovation has continued to produce products that fuse exceptional sound with sophisticated design.

 

This exhibition introduces Bang & Olufsen's design philosophy, which has balanced functionality and aesthetics, through iconic products from each era, the work of designers, and its advertising and visual expressions.

 

It is composed of three sections to offer a multifaceted understanding of the brand's aesthetics over 100 years and its current position.

 

 

In "100 Years of Acoustic Technology and Design," we trace the brand's 100-year journey, starting from the manufacturing philosophy of the two founders and through iconic products by six designers who embody the brand's aesthetic.

 

 

The "Collaboration with Japanese Craftsmanship" section showcases projects where the spirit of craftsmanship cherished by Bang & Olufsen resonates with Japan's unique artisanal techniques. It focuses on initiatives that expand the possibilities of sound and design, connecting Northern Europe and Japan, including the fully custom-made service "Atelier."

 

 

The "Listening Room" offers a space where visitors can simultaneously experience exquisite design that harmonizes with interiors and fashion, alongside superior acoustic systems. It provides an opportunity to engage with the world of Bang & Olufsen, which enriches lifestyles, through user stories and playlists. A space for auditioning speakers and headphones is also available.

At the venue, there is a pre-sale of a book scheduled for publication in May 2026 to commemorate the 100th anniversary, as well as sales of original exhibition merchandise.

 

What has supported the brand's long history of 100 years is not just its superior acoustic technology. Through beautiful product design and delicate sensibility, it has continued to appeal to the senses and move the hearts of users and viewers. This is likely the true reason why Bang & Olufsen has been loved for a century.