Design
May 19, 2015
FLEXFORM | The much-anticipated "new collection" exhibition begins October 28th
FLEXFORM
A Season of Design, a Season of Events: The Highly Anticipated New Collection Arrives!
New Collection Exhibition Starts October 28
The City is Ablaze with Design and Fashion!──Starting this week, a flurry of events will take place: "Elle Decor Design Week," "Design Tide Tokyo 2011," "Tokyo Designers Week 2011," as well as "IFFT/Interior Lifestyle Living" at Tokyo Big Sight, and "Vogue Fashion's Night Out" on November 5th (Saturday). A season has arrived where Tokyo overflows with those seeking new trends. At "FLEXFORM," with its showroom in Aoyama, new furniture that garnered attention at this year's Salone del Mobile will be exhibited starting October 28th (Friday).
Text by OPENERSPhoto by FLEXFORM
Experience New Designs from a Master of Design, Antonio Citterio
This year marked a special occasion for "I-Saloni" (commonly known as Salone del Mobile), celebrating the 150th anniversary of the Italian Republic and the 50th edition of the Salone del Mobile. Standing out at the FLEXFORM booth was the new lounge chair "GUSCIOALTO," designed by Antonio Citterio. Inspired by a tall shell, its design is as unique as it is functional, becoming another signature piece within FLEXFORM's lineup, which redefines the concept of a single-seater sofa.
The personal chair "GUSCIOALTO GA.1" possesses a gentle, organic form with natural curves, while the armchair model "GUSCIOALTO GA.11" is both beautiful and functional, with a choice of a rotating metal base or a fixed wooden base.
Armchair "GUSCIOALTO GA.11"
Chair "MORGAN"
Furthermore, the chair "MORGAN," which has been creating a buzz in Europe, was redesigned for the renovation of the "Bulgari Hotel & Resort Milan" this autumn. It has been adopted for the hotel's first-floor restaurant and will also be featured in the "Bulgari Hotel & Resort London," opening next spring.
Dining Table "DIDA"
Table "TRIS TABLE"
The dining table "DIDA," presented as a round dining table, the cantilevered side table "FLY SMALL TABLE," and the "TRIS TABLE" with its combination of wooden legs and a tabletop, all add a comfortable impact to any space.
FLEXFORM
A Season of Design, a Season of Events: The Highly Anticipated New Collection Arrives!
FLEXFORM Makes an Overwhelming Statement at Salone del Mobile
FLEXFORM's Philosophy Centers on Providing a Rich Lifestyle for Its Inhabitants
Among the 3,000 furniture exhibitors at Salone del Mobile, FLEXFORM stands out with its superior proposal capabilities, offering a total package that includes spatial design. While sofas are the centerpiece, the arrangement of side tables, the placement of uniquely colored modular shelving systems, and the creation of spatial depth through varying heights in the living area are all masterfully executed. Furthermore, the use of jumbo pictures for wall decor, effectively placed plants, and subtly arranged intrecciato baskets contribute to the creation of a truly impactful space, fulfilling FLEXFORM's role as a "trend leader" at Salone del Mobile.
From the 2011 Salone del Mobile venue
From the 2011 Salone del Mobile venue
Moreover, FLEXFORM's signature touch is evident in its meticulous attention to material textures that evoke a sense of tranquility, with the overall space unified in earth tones like white and beige, and fabrics made from natural materials such as cotton, and leather from vegetable-tanned hides. These proposals, focused on enriching the lives of inhabitants, have come to fruition.
Additionally, FLEXFORM operates a monobrand showroom in Milan, showcasing numerous new products during the Salone del Mobile. Their furniture proposals, deeply integrated into the daily lives of Italians, were enthusiastically received not only by FLEXFORM fans but also by interior design aficionados from around the world.
"FLEXFORM MILANO"
"FLEXFORM MILANO"
FLEXFORM Tokyo
6-11-1 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-6418-5590
Opening Hours | 11:00 - 20:00
Closed | Wednesdays
http://flexform.jp/
