Mobility in the Not-So-Distant Future

Centered in Europe, efforts to achieve zero CO2 emissions in urban areas are gaining momentum, and this has already taken on a psychological, even cultural, aspect for people. The future mobility that responds to this situation is being proposed by various brands such asVolkswagen,Mercedes-Benz,Jaguar,Citroën, as we have introduced on OPENERS.



Among these movements, one of the leading brands is BMW. At last year's Tokyo Motor Show, many of you may have witnessed"BMW i3" and "BMW i8".



These are expected to realize BMW's characteristic quality and driving pleasure as a premium brand in an ecological form.



The "BMW i. BORN ELECTRIC TOUR.," held at "Tokyo City View" on the 52nd floor of Roppongi Hills Mori Tower from tomorrow, October 6th to 8th, is an event where you can fully experience the world of the "i series." True to the urban character of the i series, the tour is visiting seven major cities worldwide: Rome, Düsseldorf, New York, London, Paris, Shanghai, and Tokyo, with Tokyo being the third stop.

The Form of a Car Integrated with Life

At a press preview ahead of the event, Kai Langer, the exterior designer for the i series, also took the stage and explained the i8. He emphasized not only the efficient and sporty appearance that reduces air resistance and technologies like ecological laser lights, but also the interior design that invites and relaxes the occupants.



Furthermore, from Japan, Mori Building, as well as teamLab andReverse Projectare participating as partners, with the latter two exhibiting their respective works. At the press conference, Yusuke Iseya, representative of Reverse Project and a familiar face on OPENERS, gave a speech and announced the unveiling of "Airbag Bag," a bag made from recycled airbags and seatbelts, which are typically not recycled, and a down jacket utilizing airbags, at this event.



The "BMW i. BORN ELECTRIC TOUR.," which will also feature workshops with guests such as architect Ryuji Fujimura from 3 PM to 4 PM and teamLab representative Takayuki Inoko from 5 PM to 6 PM on the opening day, tomorrow, October 6th (Saturday), under the theme "New Perspectives for the Future of Tokyo," is a highlight. Another key attraction is the opportunity to see the interior of the i3, composed of a carbon-fiber passenger cell called the "Life Module" and an aluminum chassis called the "Drive Module," through a detailed, first-ever-in-Japan exhibition of its internal structure.



This event offers a highly realistic proposal for the mobility of tomorrow, perfectly harmonizing with our lifestyles. We highly recommend it to all OPENERS readers.


BMW i. BORN ELECTRIC TOUR.

Location | Tokyo City View, 52nd Floor Observation Deck, Roppongi Hills

Dates | October 6th (Sat) - 8th (Mon), 2012, 10:00 AM - 1:00 AM (Closing at 11:00 PM on the 8th only)

Inquiries | BMW Customer Interaction Center0120-269-437 (9:00 AM - 8:00 PM)


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