One aspect of this is its challenge to existing categorization. It is neither a coupe, nor a hatchback, nor a crossover SUV, yet it fuses all three. It possesses the sportiness of a coupe, the spacious interior of a hatchback, and the elevated driving position of a crossover SUV. Infiniti claims these are all points that will be welcomed by its target customers.

While reflecting Infiniti's new design language seen in models like the "Q50", the Q30 Concept introduces an unprecedented level of quality through its meticulous construction and finishing, utilizing newly developed materials.