The TAG Heuer Connected achieves true evolution. The third generation, designed for greater affinity with active pursuits, is born

TAG HEUER

TAG HEUER's Third-Generation Smartwatch, Packed with Brand Expertise and DNA

[EDITOR’S EYE]

A design and quality that satisfy the desire for ownership, rare among smartwatches.
Numerous user-friendly features that make it indispensable once you start using it.
The screen display is beautiful, with hands that appear to move as if on a real watch.

Swiss luxury watchmaker TAG HEUER has unveiled the "TAG HEUER Connected," a smartwatch featuring an elegant design inspired by chronographs, new functionalities, and a customizable digital experience.

Text by OZAKI Sayaka | Edit by TSUCHIDA Takashi

New Features for Sports Logging and Performance Analysis

The "TAG HEUER Connected" is a smartwatch that combines sophisticated elegance, inspired by the chronographs of traditional watchmaking, with the latest technology. It offers a custom-made digital experience and versatile functions to enrich your lifestyle.

Powered by Google's Wear OS, it features built-in GPS and a heart rate monitor for tracking various activities such as golf, running, cycling, walking, and fitness. Furthermore, the newly developed TAG HEUER mobile companion app allows for performance analysis.

The 45mm case, available in stainless steel or titanium, showcases TAG HEUER's exquisite chronograph design, premium materials, and refined finishing, including unique faceted lugs, polished and brushed details, a graduated ceramic bezel, and a central crown. The product includes push buttons, a screw-down case back, and options for an elegant bracelet or a strap in black rubber or steel with a buckle.

The dial is protected by scratch-resistant sapphire crystal and features a highly legible all-active and flash OLED touchscreen.

To ensure battery life, the screen can switch between active and eco modes, with the time always displayed. The screen is also customizable, offering a choice of five watch faces, including always-on mechanical and digital-inspired original designs.

Each watch face allows for easy customization of various dial options and colors, programmable to suit your lifestyle. Activity progress, notifications, and weather can be checked directly or via the TAG HEUER original mobile companion app.

Notably, a high-tech resin heart rate monitor (non-medical grade) is discreetly embedded in the case back. This high-performance sensor accurately records activities with precision, enabling not only calorie burn checks but also the calculation of various performance metrics in conjunction with GPS. Furthermore, the TAG HEUER mobile application can synchronize detailed performance data with Apple Health and Strava.

TAG HEUER Connected
Ref. | SBG8A10.BT6219, SBG8A10.BA0646, SBG8A12.BT6219, SBG8A80.BT6221
OS | Wear OS
Processor | Qualcomm Snapdragon Wear 3100
Battery | 430 mAh All-day battery
Battery life | All-day standard use (20 hours including 1 hour of training), 6 hours of sports use (with GPS, HR, music)
Sensors | Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Case material | SS (SBG8A10.BT6219, SBG8A10.BA0646, SBG8A12.BT6219), Ti2 (SBG8A80.BT6221)
Case diameter | 45mm
Strap/bracelet material | Black rubber (SBG8A10.BT6219, SBG8A12.BT6219, SBG8A80.BT6221), SS (SBG8A10.BA0646)
Price | ¥214,500 (SBG8A10.BT6219), ¥210,000 (SBG8A10.BA0646), ¥214,500 (SBG8A12.BT6219), ¥250,500 (SBG8A80.BT6221) *All prices exclude tax.

Contact

LVMH Watch & Jewelry Japan TAG HEUER
Tel. 03-5635-7054
http://www.tagheuer.com