TAG Heuer has announced the limited edition "TAG Heuer Monaco Chronograph Stopwatch." This model commemorates the brand's historic role as the first-ever title partner of the F1 Monaco Grand Prix, symbolizing its precision timekeeping technology and deep involvement in motorsport.

This model draws inspiration from the stopwatches manufactured by Heuer in the 1960s and 1970s. These stopwatches were the most trusted timekeeping instruments on the circuit, remembered alongside the sight of timekeepers wearing them around their necks.

The new model faithfully inherits this legacy while incorporating a modern interpretation, resulting in an update to both its design and performance.

The original "Heuer Monaco," launched in 1969, sent shockwaves through the watch world as the first square-shaped self-winding chronograph. With its crown positioned on the left, a striking blue dial, and a bold case design, it established itself as an iconic model. Its legendary status in both motorsport and cinema was cemented in 1971 when Steve McQueen wore it in the film "Le Mans."

The new "TAG Heuer Monaco Chronograph Stopwatch" is a timepiece that fuses the design elements of this historic model with Heuer's vintage stopwatches. Its design, prioritizing legibility and precision, is highlighted by a color palette of black, white, and red, echoing the philosophy of functional beauty pursued by founder Jack Heuer.

The dial features a black circular layout on a silver opaline base, achieving exceptional legibility through its vivid contrast. A red minute track runs along the outer edge of the dial, emphasizing its presence as a sports chronograph.

The subdials employ white markers and hands for instant time recognition. The chronograph seconds hand is accented with red lacquer, adding a striking touch.

The case is crafted from lightweight yet durable titanium with a black DLC coating, merging modern materials with a traditional form. The iconic left-hand crown remains, further accentuating the distinctive silhouette unique to the "Monaco."

The movement is the automatic chronograph Calibre 11, continuing the mechanism found in the original 1969 "Monaco." The vintage HEUER logo printed on the dial also imbues the watch with a sense of heritage.

The strap is made of black calfskin with a perforated finish, reminiscent of racing gloves, combining practicality and design. Furthermore, it comes with a special package and a dedicated travel case reflecting the black, red, and white color scheme, enhancing the joy of ownership from the moment of unboxing.

This piece is produced in a limited edition of 970 units. This number symbolizes the 1970s, a decade when TAG Heuer's relationship with motorsport was deeply forged, making this quantity a deliberate choice reflecting the brand's historical context.

The "TAG Heuer Monaco Chronograph Stopwatch" is a timepiece that truly shines in extreme situations where maximizing the value of every second is paramount. While its iconic design captures the eye, the professional-grade technology employed also evokes a sense of romance in marking time on one's own wrist.

Monaco Chronograph Stopwatch
Movement: Calibre 11, automatic winding
Case Material: Grade 2 Titanium
Case Size: 39 mm
Dial: Black & Silver Dial
Water Resistance: 100m
Strap: Black calfskin strap with perforated finish
Price: ¥1,474,000 (incl. tax)

LVMH Watch & Jewelry Japan TAG Heuer
Tel. 03-5635-7030
https://www.tagheuer.com