The "True Thinline Stillness," a collaboration between renowned trend forecasting expert Lidewij Edelkoort and RADO, has been released. This watch embodies Edelkoort's interpretation of the growing need in contemporary society for tranquility, clarity, authenticity, and their significance.

Lidewij Edelkoort is one of the most influential trend forecasters of our time. Her precise analyses not only offer insights into fashion trends but also paint a vision of society. Currently, she perceives a growing need to intentionally slow down the pace of life.

"People are taking more time to ask themselves what is meaningful in their lives and work, to be alone, to be simple, and to think about community and complexity."

"Those who supply value will also consider this, for example, by changing designs to be slimmer or by creating sustainable, long-lasting products. But this does not mean we will stop creating beautiful things. Quite the contrary, wouldn't you say? As the English saying goes, 'Less is more.' With less, there is more; by reducing, the object itself becomes special, focusing on what is sustainable and intuitive."

says Edelkoort.

Based on this interpretation, RADO has taken a pioneering role in watchmaking and introduced the "True Thinline Stillness." As its name suggests, the watch is impressively sleek, measuring just 5mm in thickness, with a clean white 39mm high-tech ceramic case.

This combines two of RADO's most renowned innovations: the highly scratch-resistant high-tech ceramic material and the pioneering monobloc construction. The monochromatic appearance is brought to an unprecedented level of completeness by the white dial, hour and minute hands, matte white sapphire crystal, transparent RADO logo, and high-tech ceramic bracelet. The sapphire crystal case back is engraved with "STILLNESS Lidewij Edelkoort SINCE 2020."

This model features new, reusable packaging. It comes with a small, high-quality box made of recycled plastic that can also be used as a travel case, along with a cardholder made of black cardboard. Instead of a paper instruction manual, instructions can be accessed online via a QR code.

The "Less is more" design concept is consistently applied, not only to the watch itself but also to its usage scenarios.