The "True Square x Teju Chauhan" has been released, a collaboration between Swiss watch brand Rado and industrial designer Teju Chauhan, who is based in London and Helsinki. This watch expresses a vision of the near future with its flowing form, high-tech ceramic case, and bold color scheme.

Rado's new "True Square Teju Chauhan" watch embodies a futuristic vision of pop culture with its flowing form, innovative high-tech ceramic material, and unforgettable bold color palette. The emotional and unique world of British industrial designer Teju Chauhan, a recipient of numerous awards, has been realized through a collaboration with Rado, known for its pioneering designs.

This collaboration draws design inspiration from timeless futurist visions, encompassing everything from pop culture in films to typography and color theory. For Teju Chauhan, who adds his personal interpretation to the concept of "near future," Rado is an ideal partner. Regarding this collaboration, Teju Chauhan stated, "To bring joy to people, we strategically use form, color, and materials. By using these, or their contrasts, as a common foundation, the collaboration with Rado became a completely natural process."

The base model is Rado's iconic "True Square." This is a square watch manufactured using hard high-tech ceramic material, with its flowing form achieved through injection molding. The matte-finished yellow high-tech ceramic case enhances its appeal by combining the unique texture of high-quality materials with polished dark grey PVD-coated stainless steel, sapphire crystal, and special engraving. The yellow leather cushion strap and dark grey PVD-coated stainless steel folding clasp perfectly complete the exterior composition.

The dial features a matte black finish with silver-colored concentric circles, creating a striking contrast with the white hour and minute hands and the neon red second hand. The date is displayed in a specially designed typography by Teju Chauhan in an aperture at the 3 o'clock position.

Particularly noteworthy are the blue indexes from 9 to 12 o'clock, representing the times when things begin in a day – time spent in the office in the morning and out in the evening.

The crystal is sapphire, with an anti-reflective AR coating on the inside. It ensures clear visibility while also serving as an impressive independent design element. This piece is an innovative watch that combines the creative ideas of a contemporary designer with Rado's pioneering spirit.