The "Rado True Phospho" wins the 2018 Red Dot Design Award | RADO
WATCH & JEWELRY / WATCH NEWS
May 31, 2018

The "Rado True Phospho" wins the 2018 Red Dot Design Award | RADO


RADO


Awarded for outstanding product design
The Red Dot Design Award
Won by the "Rado True Phospho"


The "Rado True Phospho," part of the Rado True Designer Series created through collaborations between Rado and renowned designers worldwide, has received the 2018 Red Dot Design Award.

Text by OZAKI Sayaka




Embodying Minimalism with a Novel Approach


The "Rado True" is an iconic timepiece crafted from high-tech ceramic, the material that brought the brand global renown. Rado commissioned six designer groups to express their unique visions centered on lightness and minimalism. The result, created by the Swiss design trio Big-Game, is this "Rado True Phospho."

The "Rado True Phospho" embodies minimalism while expressing playfulness and surprise. Its black dial features fine perforations, revealing the high-quality Swiss automatic movement beneath. This represents a novel approach to traditional skeletonization techniques.

The fine perforations are also used to create luminous indices. By applying Super-LumiNova to these holes, the index figures are formed. The tips of the hour and minute hands are also coated with Super-LumiNova, and the second hand is fully coated, enhancing legibility.

Matthias Breschan, CEO of Rado, commented, "As a brand that prioritizes design, we at Rado are delighted to have collaborated with Big-Game and to have won the 2018 Red Dot Design Award for the True Phospho. Design is in our DNA. We are fully committed to delivering the highest level of design to our Rado fans."

Rado True Phospho



Rado True Phospho

Movement | Automatic
Power Reserve | 80 Hours
Case Diameter | 40mm
Case Material | High-tech Ceramic
Bracelet Material | High-tech Ceramic
Water Resistance | 5 ATM
Limited Edition | World Limited to 1003 Pieces
Price | ¥243,000 (incl. tax)




Inquiries


Rado / Swatch Group Japan


Tel. +81 3-6254-7330


http://www.rado.com




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