Jacob & Co. releases the "Bugatti Tourbillon," a watch born from a collaboration with Bugatti, in a limited edition of 150 pieces. Its appeal lies in its analog aesthetic and mechanics, which push the boundaries of mechanical watchmaking to the extreme.

Jacob & Co. is an independent watch brand that has formed a partnership with Bugatti. Founded in 1986, Jacob & Co. first achieved great success as a jeweler before its ultra-luxury watches garnered attention from celebrities, establishing a firm position in the watchmaking world.

Through their partnership with Bugatti, the two brands are engaged in the joint development of unique timepieces inspired by Bugatti's hypercars. These watches feature highly complex mechanisms unlike those of other brands, and in 2020, they released the "Bugatti Chiron Tourbillon" as a collaborative watch, generating significant buzz.

Jacob & Co. has once again partnered with Bugatti to unveil a new timepiece. This new creation, a masterful fusion of both companies' design and technical prowess, has been named "Bugatti Tourbillon," sharing its name with Bugatti's latest hypercar.

The design of this innovative timepiece masterfully incorporates elements of Bugatti hypercars, such as the speedometer, front grille, side radiator inlets, and even the distinctive large side windows. The speedometer design, in particular, creates a perfect link to the hypercar, highlighting the strong connection between the two.

Innovative features include a miniature V16 engine automaton, a flying tourbillon that completes a rotation in 30 seconds, and twin power reserves for the watch and automaton, ensuring robust functionality. Furthermore, a retrograde mechanism is employed for the time display, mimicking the movement of a speedometer. The novel approach of starting the hour and minute hands from zero is a first in the watch industry.

Jacob Arabo, the founder of Jacob & Co., commented, "The close collaboration with Bugatti is an exciting experience. I find fulfillment in pushing watchmaking to new levels, creating designs and complications that were once unimaginable. Bugatti shares this spirit, constantly pushing boundaries and elevating everything to the next stage. The Bugatti Tourbillon is our most advanced timepiece and a testament to our great partnership with Bugatti."

In an era saturated with digital devices, this creation stands out with its unique style. Its mechanically driven beauty poses a question about the very essence of mechanical watches in the modern world.

Bugatti Tourbillon
Movement | Manual Wind
Power Reserve | 48 Hours
Complications | Jumping Retrograde, 30-Second Tourbillon, Twin Power Reserve (Watch + Power Reserve), V16 Engine Block Automaton
Case Size: 52mm Diameter x 44mm Width, 15mm Thickness
Case Material | Black DLC Titanium
Water Resistance | 30m
Limited Edition | 150 Pieces Worldwide