Orlando Bloom has been appointed the new ambassador for Porsche Design. He is widely known for his stylish image, having starred in numerous acclaimed films over many years. Bloom will now be the face of Porsche Design's timepieces and eyewear collections, appearing in the brand's new campaign.

Porsche Design is a brand that traces its origins to the Porsche 911 sports car, designed by Professor Ferdinand Alexander Porsche in 1963. The Porsche 911 is an icon in modern design history, admired by many design enthusiasts. Following this success, Porsche established "Porsche Design" in 1972 to expand its innovation beyond the automotive industry into lifestyle products.

Characterized by exceptional precision and perfection, superior technological innovation, and simple, beautiful design, these elements have been woven into every product.

Orlando Bloom has been a long-time admirer of Porsche, captivated by the brand's design and innovation. His stylish image and the spirit of Porsche Design have harmoniously aligned, leading to this partnership. The new Porsche Design campaign featuring Bloom showcases the brand's iconic "Chronograph 1" and seven innovative sunglass and eyeglass models.

Regarding this partnership, he commented, "It is a great honor to serve as the brand ambassador for Porsche Design. From our first conversation, I was excited by the idea of a partnership. I quickly felt that the Porsche Design team and I share a common passion and similar way of thinking about great design. This brand has a unique approach to transforming iconic designs like the Porsche 911 and timeless elegance into lifestyle products. I am truly captivated by this fusion of sports car-inspired aesthetics, unique heritage, and a special lifestyle. I am excited to be part of this success story."

A highlight of the campaign is the "Chronograph 1 – All Black Numbered Edition." This watch is a successor to the "Chronograph 1" designed by F.A. Porsche, the designer of the Porsche 911, in 1972. The original model debuted as the first all-black chronograph inspired by the Porsche 911 dashboard. In 2022, the reinterpreted "Chronograph 1 – All Black Numbered Edition" by Porsche Design re-emerged, drawing attention once again.

This model is a true symbol of Porsche Design, merging Swiss watchmaking precision with Porsche's automotive engineering. The campaign features visuals primarily in the brand's characteristic black and red, with the watch's allure enhanced alongside the Porsche 911.

The beautiful design, reflecting iconic elements of Professor Porsche's philosophy throughout, is a piece that 911 fans will want to own. While Porsche Design products continue to be loved by many fans, we look forward to the new appeal brought by the partnership between Orlando Bloom and Porsche Design.

Chronograph 1 – All Black Numbered Edition
Case material | Titanium
Finish | Black titanium carbide coating / Glass bead blasting
Case diameter | 40.80 mm
Case thickness | 14.15 mm
Glass | Hard-coated sapphire crystal, scratch-proof, with seven layers of anti-reflective coating on both sides
Case back | Sapphire crystal
Water resistance | 10 bar
Dial color | Black with white minute & hour markers
Display | Hours, minutes, small seconds (at 9 o'clock), 30-minute counter (at 12 o'clock)
Bracelet | Titanium, black carbide coating, quick-change system
Clasp | Titanium folding clasp with fine adjustment mechanism
Movement | Caliber: Porsche Design WERK 01.140, COSC
Power reserve | Approx. 48 hours
Vibrations | 28,800 A/h (4Hz)
Limited edition | Annual limited production
Price | ¥1,815,000 (incl. tax)