WATCH & JEWELRY /
WATCH NEWS
March 30, 2024
A strong ally for golfers. A collaboration watch from TAG Heuer and Malbon Golf has arrived | TAG HEUER
TAG HEUER
The most colorful and iconic timepiece from TAG Heuer
TAG Heuer has collaborated with Malbon Golf, a pioneer in golf lifestyle brands. The latest creation, the "TAG Heuer Connected Calibre E4 x Malbon Golf Edition," is perfect for golf enthusiasts.
Text by Kosaku Waseda (OPENERS)
A connected watch that records your shots and provides distance information and club recommendations
Founded in 2017 by golf enthusiasts Stephen and Erica Malbon, Malbon Golf quickly gained a following among fashion-forward and creative golfers for its urban and sophisticated apparel and accessories.
TAG Heuer, too, has been a beloved presence in the golf community since releasing its first connected watch in 2015. The introduction of the Connected Calibre E4 Golf Edition in 2022 solidified its position.
The collaboration between TAG Heuer and Malbon Golf stems from a shared spirit of "dedicating ourselves to doing things differently, refusing to follow trends, and creating our own work."
A key feature of the collaboration model is its striking appearance, described as the most colorful timepiece in the TAG Heuer collection. The bold use of yellow and green immediately signals its special status.
The bezel is marked with the numbers 18, symbolizing the 18 holes of a golf course, and the words "GOLF EDITION." Accents of turquoise blue and yellow, reminiscent of the Malbon Golf brand, adorn the sides, pushers, and crown of the watch. The 45mm Grade 2 titanium case, finished with an LC coating, is lightweight and ideal for golf.
The strap is yellow and green, made from both rubber and calfskin, offering a blend of durability and sophisticated design.
This model features two exclusive watch faces to commemorate the collaboration. The main watch face displays the co-branded logo and Malbon's character wearing a TAG Heuer-branded cap. It also features the color-changing animation that progresses with each second, found on all E4 generation models.
The second watch face, exclusive to this limited edition, draws inspiration from the design of the Calibre Heuer 02.
Naturally, it includes the same robust features that support play as the standard TAG Heuer Connected Calibre E4 Golf Edition. It automatically records shots and provides distance information and club recommendations for the next shot, allowing players to focus solely on enjoying the game.
With a battery designed to last all day, there's no need to switch to another watch, whether on or off the course. As expected from a connected watch, it also includes various utility apps such as sports apps, a stopwatch, timer, and alarm. It's perfect for everyday workouts, enabling monitoring for running, walking, and wellness.
The packaging is bespoke, with colors representing the collaboration used inside the special box. The sleeve features the co-branded logo alongside Malbon's character, a golf ball, a baseball cap, and the TAG Heuer logo. The package also includes a spare black strap, a standard strap, and a special ball marker.
Beyond the watch, this collaboration also introduces a capsule collection of golf-inspired items, including shirts, sweaters, hats, gloves, and golf balls. These are available at Malbon's directly managed stores (not yet available in Japan) and on their website.
TAG Heuer Connected Calibre E4 x Malbon Golf Edition
Caliber | E4
Operating System | Wear OS by Google™ - Wear OS by Google™ (Wear OS 3)
Battery | 430mAh All-day battery
Battery Life | 1 day (including wellness monitoring)
Charging Time | Full charge in approx. 1 hour 30 minutes (at temperatures between 15-45°C)
Sensors | Heart rate monitor, compass, accelerometer, gyroscope, microphone
Case Material | Black DLC Grade 2 Titanium Case
Case Size | Diameter 45 mm
Water Resistance | 50m
Strap | Bi-material strap in green leather and yellow rubber + mesh black rubber strap
Price | ¥286,000
Wear OS by Google is a trademark of Google.
*Actual battery life varies depending on many factors, including apps used, number of notifications, device settings, charging cycle count, screen brightness, and Wi-Fi usage.
